F1 ACADEMY AND SEPHORA PARTNER TO CHAMPION FEMALE TALENT IN MOTORSPORT
byThe all-female racing series F1 Academy has announced a landmark global partnership with beauty giant Sephora, naming the retailer as the Official Beauty Retail…
sports
Arsenal Launches The Arsenal, A New Digital Home For Fans
byArsenal has launched the first wave of original content on The Arsenal, its new digital platform designed for supporters all around the world, with…
ATLASSIAN WILLIAMS RACING PARTNERS WITH ESTRELLA GALICIA 0,0 IN MAJOR FORMULA 1 DEAL
byFormula 1 sponsorship news: British racing giants Williams have announced a new partnership with Spanish brewing powerhouse Estrella Galicia 0,0, marking a significant collaboration…
LEGO TECHNIC MCLAREN MCL39 F1 CAR SET LAUNCHES TO CELEBRATE CHAMPIONSHIP-WINNING SEASON
byFormula 1 fans and LEGO enthusiasts alike have something to celebrate as The LEGO Group unveils its latest premium build: the LEGO Technic McLaren…
REAL BETIS UNVEILS REVOLUTIONARY ORANGE-BASED KIT TO CHAMPION URBAN GREEN SPACES
bySeville, Spain – Real Betis Balompié is breaking new ground in football sustainability with a pioneering kit made from oranges, designed to raise awareness…
ENGLAND FOOTBALL LEARNING INTRODUCES VIRTUAL REALITY CPR TRAINING TO TRANSFORM FOOTBALL MEDICINE
byEngland Football Learning is set to revolutionise medical education in football with the introduction of cutting-edge virtual reality (VR) technology into its CPR training…
HITACHI ENERGY SIGNS FIVE-YEAR SPONSORSHIP DEAL WITH FC BAYERN WOMEN AHEAD OF CHAMPIONS LEAGUE CLASH
byGlobal electrification leader Hitachi Energy has signed a landmark five-year sponsorship agreement with FC Bayern Women, marking a major step forward for both sport…
CHAMPION’S STILL IN THE GAME CAMPAIGN BLENDS GAMING CULTURE, COMBAT SPORT AND 100+ YEARS OF HERITAGE
bySportswear giant Champion has unveiled the next chapter of its Still In The Game campaign — a bold, cinematic film directed by Carlos Rico,…
CURLING IS HAVING A MOMENT: HOW YOU CAN TRY IT LIKE AN OLYMPIAN THIS WINTER
byWith the Winter Olympics 2026 kicking off this week, curling is stepping out of the shadows and into the spotlight. Once considered a niche…
PULL&BEAR LAUNCHES NFL FASHION COLLECTION AHEAD OF SUPER BOWL LX
byAs Super Bowl LX edges closer, the National Football League is stepping further into the fashion arena with a new licensed collection, launching in…