How Wimbledon Fans Build the Perfect Watch Party
byWhy does a fortnight of grass-court tennis turn a quiet flat in Clapham into the most coveted address in the postcode? Every summer, when…
Sports
Think You’re Faster Than a Racing Driver? Prove It at Velo’s “Come Race Me” Challenge
byLondon, this is your shot. For one day only, a stretch of Oxford Street is turning into a competitive racing arena as Velo hosts…
World Cup 2026: Entertainment, Hospitality and the Expansion of Fan Experience Infrastructure
byHost cities for the 2026 FIFA World Cup are infusing sport, music, hospitality and digital engagement into a single consumption model that goes way…
BOXHALL Prepares for a Summer of Football, Food, and Big-Screen Action
byFIFA World Cup 2026 will soon be underway, and London’s football fans are already searching for the perfect place to catch every moment of…
WILSON SPORT PROFESSIONALS UNVEILS “THE OPEN ERA” COLLECTION INSPIRED BY TENNIS’ MOST REVOLUTIONARY MOMENT!
bySportswear giant Wilson Sporting Goods Co. has launched the latest chapter of its premium apparel line, Wilson Sport Professionals (WSP), with a new collection…
Paula’s Choice Joins FIFA World Cup 2026 as Official Skincare Sponsor
byScience-backed skincare brand Paula’s Choice has officially been announced as an Official Sponsor of the FIFA World Cup 2026/2027. Marking the occasion, the brand…
PADEL SOCIAL CLUB SECURES £5.5M INVESTMENT TO EXPAND ACROSS LONDON AND THE UK!
byLondon’s booming padel scene has received another major boost. Padel Social Club (PSC) has secured £5.5 million in fresh investment to accelerate its expansion…
JIM BEAM & SERGIO PÉREZ KICK OFF MIAMI F1 WEEKEND WITH EXCLUSIVE COCKTAIL LAUNCH AND FAN EXPERIENCE
byLast night, Jim Beam — widely recognised as the world’s No.1 bourbon — marked the start of Miami’s high-octane race weekend with a standout…
TOCA SOCIAL IS THE UK’S GO-TO DESTINATION FOR WORLD CUP 2026 ACTION!
byFootball fever is set to sweep the nation as the World Cup kicks off, and if you’re looking for a next-level viewing experience, TOCA…
KERB SPORTS BAR OPENS IN LONDON FOR FIFA WORLD CUP 2026 SCREENINGS AT OLD SPITALFIELDS MARKET
byLondon is gearing up for a huge summer of sport with the arrival of KERB Sports Bar, a brand-new live-sports pop-up landing at Old…