Experience the pit wall at home with Heineken
With the majority of F1 fans never having attended a race in person, official partner Heineken has created the Pit Wall Bar – the…
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The SportsHeads: NFL Super Bowl Countdown
Sam Morgan, Andre Dixon, Daniel Faluyi and Hannah Wilkes (Sky Sports NFL) discuss the week’s NFL news, speculate on potential destinations for Matthew Stafford…
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Join Florian Neuschwander’s attempt to break the 100km treadmill world record on Zwift
On January 30th, 2021, Florian Neuschwander is attempting to break the 100km world record live on Zwift and we’d love for you to join him! Florian is a…
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COVID-19 set to accelerate winter sports into a tech revolution
Mastercard and winter sports experts come together to look into the future of the industry and the impact of COVID-19, off and on the…
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New sports to try in 2021
In the UK, there are plenty of different sports you can get involved in. It often seems that every other person plays football in…
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Five things you might not know about Sergio Ramos
From a childhood nickname to his world champion horse, these are some of the lesser-known facts about the Real Madrid captain and legend His…
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FLASH PAST DEFENDERS AT THE SPEED OF LIGHT WITH THE NEW ULTRA 1.2
Today, PUMA has launched the ULTRA Speed of Light, engineered to deliver the game’s fastest football boot worn on-pitch by PUMA’s leading gamechangers; Antoine…
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What to drive now: Honda Powerboats
Earlier this month the Alt Sport team got out their sea legs to experience Honda’s powerboats. Not only did we get to spend two days…
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The ASICS World Ekiden 2020
ASICS has announced a new virtual race format, The ASICS World Ekiden 2020, in response to runners’ ever-changing needs during the pandemic. What is…
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ElClasico returns for Season 90 with more than 100 activations around the globe
This year ElClasico will be shown LIVE exclusively on LaLigaTV and available via premiersports.com! ElClasico, the most watched club game in world football, is…
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