Tournament football has a habit of taking over daily life, and according to new research from Currys, British fans are more than willing to let it. Ahead of this summer’s biggest international football tournament, the retailer unveiled a limited-edition collection of football-inspired technology and appliances, designed to help supporters navigate everything from kick-off to recovery – all with the backing of former England manager Sam Allardyce who fronts the campaign.
Fans fully embrace the disruption, with three quarters of football fans saying they would sacrifice sleep to watch a major tournament match live, while 79% admitted they have stayed up later than planned for football – with 77% even rearranging daily schedules around fixtures. The effects continue long after full time too, with 53% saying tournament football leaves them looking less refreshed the following day, 35% spending less time on self-care, and 30% abandoning skincare, grooming, or wellness routines altogether while following the action.
Inspired by those findings, Currys has given a selection of household favourites a patriotic makeover. Key parts of the collection include the Kenwood Limited Edition Fridge Freezer, transformed with an entire façade of either the England or Scotland flag – combining high end specs and practical features like Total Frost Free technology, Fast Chill functionality, Fast Freeze settings, and adjustable shelving with unmistakable tournament-day credentials. For supporters feeling the effects of extra time and penalties the following morning, the Therabody Limited Edition Glo LED Face Mask has undergone a makeover to feature team colours across the design, alongside 504 medical-grade LEDs, customisable light therapy programmes, vibration therapy, and a cordless hands-free build designed to fit seamlessly into everyday routines.
As one of the UK’s largest technology retailers, Currys has long been at the centre of the nation’s biggest sporting moments, supplying the televisions, appliances, and gadgets that help bring major events into the home. From tournament season and summer hosting to everyday upgrades around the house, its breadth of range continues to make it a reliable one-stop destination for households across the nation.
You can browse through Currys’ exclusive tournament range and shop its wider catalogue right here.
