ASICS LAUNCHES THE GEL-NIMBUS 27 BY EILISH MCCOLGAN
byASICS is proud to announce the launch of the all-time favourite GEL-NIMBUS 27 shoes, re-imagined by Scottish middle and long-distance runner Eilish McColgan. This…
Alternative Sport
CARLSBERG CELEBRATES RETURN TO UEFA NATIONAL TEAM FOOTBALL
byCarlsberg and UEFA have today announced a long-term partnership deal making Carlsberg the Official Beer of UEFA National Team Football. This includes UEFA EURO…
PUMA REDEFINES THE GAME AS THEY UNVEIL ‘GO WILD’ CAMPAIGN
byGlobal sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing…
FEEDER SET TO IGNITE THE STAGE AS THE HEADLINE ACT AT Harlequins Rugby Club’s BIG SUMMER KICK-OFF
byHarlequins Rugby Club is excited to announce that the multi-platinum rock band Feeder will be the headline music act for Big Summer Kick-Off on…
UFC ANNOUNCES NETBET AS OFFICIAL SPORTSBOOK AND BETTING PARTNER IN EUROPE
byUFC, the world’s premier mixed martial arts organisation, has announced a new marketing partnership with NetBet, a leading online gambling platform, as the Official…
STREAMER & PROFESSIONAL ESPORTS ATHLETE ‘CLIX’ IS COMING TO FORTNITE
byCody ‘Clix’ Conrod qualified for the Fortnite World Cup in 2019 at just 14 years old and then evolved into one of the most watched…
PERONI NASTRO AZZURRO 0.0% AND SCUDERIA FERRARI HP DO THINGS THE ITALIAN WAY
byPeroni Nastro Azzurro 0.0% has launched new full year campaign, ‘The Italian Way,’ set to celebrate the treasured traits of Italian culture; passion and…
HARRY KANE CAPTAINS THE CREATION OF HIS VERY OWN STARBUCKS COFFEE SUPPORTING MENTAL HEALTH CHARITIES
byThe second half of Starbucks partnership with the Harry Kane Foundation (HKF) kicks off today, on 13 March, with the launch of a brand-new…
THE SIDEMEN CHARITY MATCH RAISES OVER £4MILLION FOR CHARITY
byAt Wembley Stadium, The Sidemen’s Charity Match took place where YouTube Allstars beat Sidemen FC in a tense penalty shootout. The unmissable charity football…
ARSENAL AND ENGLAND STAR ALESSIA RUSSO SURPRISES GRASSROOT GIRLS’ TEAM WITH WSL TRADING CARD COLLECTION
byArsenal and England striker, Alessia Russo, stunned young players of Harpenden FC with a surprise training session to mark the launch of the Panini…