A PERFECT MATCH : ASICS AND A.P.C. TEAM UP TO LAUNCH TENNIS COLLECTION
byASICS and French fashion label A.P.C. team up to launch a new Tennis Collection ahead of the European Tennis Tour, comprised of both on-court…
Alternative Sport
ECHAMPIONS LEAGUE RETURNS IN MAY 2025 WITH ALL-NEW FORMAT THAT MIRRORS UEFA CHAMPIONS LEAGUE
byEA SPORTS FC Pro, the official esports programme for EA SPORTS FC, and the Union of European Football Associations (UEFA) announced the return of…
BRENTFORD STARS SPEAK ON CARDIAC HEALTH AWARENESS AS MATCHWORNSHIRT PARTNERSHIP RAISES £50K FOR HOWL
byBrentford FC’s commitment to cardiac health awareness has reached new heights today as the club announce that £50k has been raised for the ‘Heart…
BLOOMSBURY FOOTBALL LAUNCHES ‘NO BACKSEATS’ CAMPAIGN TO EMPOWER THE NEXT GENERATION OF GIRLS IN FOOTBALL
byBuilding on the successful launch of the Bloomsbury Football’s Girls Football Strategy and their pledge to get 10,000 girls on the pitch by 2028,…
MOTORBIKES AND MUSIC TAKE OVER SILVERSTONE: TISSOT BRITISH GRAND PRIX MOTOGP 2025
byThe highly anticipated Tissot MotoGP British Grand Prix 2025 is set to return to Silverstone over the May Bank Holiday weekend (23 – 25…
ASICS LAUNCHES THE GEL-NIMBUS 27 BY EILISH MCCOLGAN
byASICS is proud to announce the launch of the all-time favourite GEL-NIMBUS 27 shoes, re-imagined by Scottish middle and long-distance runner Eilish McColgan. This…
CARLSBERG CELEBRATES RETURN TO UEFA NATIONAL TEAM FOOTBALL
byCarlsberg and UEFA have today announced a long-term partnership deal making Carlsberg the Official Beer of UEFA National Team Football. This includes UEFA EURO…
PUMA REDEFINES THE GAME AS THEY UNVEIL ‘GO WILD’ CAMPAIGN
byGlobal sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing…
FEEDER SET TO IGNITE THE STAGE AS THE HEADLINE ACT AT Harlequins Rugby Club’s BIG SUMMER KICK-OFF
byHarlequins Rugby Club is excited to announce that the multi-platinum rock band Feeder will be the headline music act for Big Summer Kick-Off on…
UFC ANNOUNCES NETBET AS OFFICIAL SPORTSBOOK AND BETTING PARTNER IN EUROPE
byUFC, the world’s premier mixed martial arts organisation, has announced a new marketing partnership with NetBet, a leading online gambling platform, as the Official…