Hard Rock Hotel Madrid has celebrated the return of the Grand Prix to the Spanish capital with an exclusive rooftop dinner bringing together Formula 1 personalities, media guests and creators for an evening overlooking the city.
Held at the hotel’s rooftop venue, RT60, on Friday evening, the intimate event marked the return of the Grand Prix to Madrid while highlighting Hard Rock’s ongoing relationship with Formula 1 and Oracle Red Bull Racing.
Among the guests were BBC F1 presenter Jennie Gow, Formula 1 reporter Christoffer Linden and Spanish creator Fran Cuellar, who joined other media and industry guests for the evening.
Formula 1 Meets Madrid’s Rooftop Scene!
Guests were welcomed with drinks before sitting down for dinner at RT60, with panoramic views across the Madrid skyline providing the backdrop for the evening.
The dinner arrived at an exciting time for Formula 1 in Spain, as Madrid prepares to take its place on the Grand Prix calendar. The event gave guests an opportunity to celebrate the sport’s return to the capital while experiencing one of Hard Rock Hotel Madrid’s signature hospitality spaces.
For Hard Rock, the evening also highlighted its established connection with the world of Formula 1.
Hard Rock and Oracle Red Bull Racing!
Hard Rock International has been an Official Team Partner of Oracle Red Bull Racing since 2024, bringing together the hospitality brand and one of Formula 1’s most recognisable teams.
The partnership has seen Hard Rock branding appear across the Oracle Red Bull Racing car, driver suits and team overalls, while the collaboration has also introduced fan-focused experiences around Grand Prix weekends.
The partnership was extended in 2026, continuing the relationship between the two brands as Formula 1’s global popularity continues to grow.
Fans can find out more about the team through the official Oracle Red Bull Racing website.
From Madrid to Miami!
Hard Rock’s involvement in Formula 1 extends beyond its relationship with Oracle Red Bull Racing.
The brand has been a Founding Partner of the Formula 1 Miami Grand Prix since the event’s inaugural race in 2022. Its presence at the race has included hospitality and trackside experiences at the Hard Rock Beach Club.
The partnership is set to expand again from 2027, when Hard Rock will become the title partner of the event.
The Miami race will subsequently be known as the FORMULA 1 HARD ROCK MIAMI GRAND PRIX, further strengthening the hospitality brand’s position within the sport.
A Growing Connection Between Sport, Hospitality and Culture!
Hard Rock’s growing involvement in Formula 1 reflects the brand’s wider approach to combining sport, entertainment, hospitality and music culture.
From race-weekend experiences to its hotels and restaurants, the brand has increasingly looked to create experiences that allow fans to engage with major sporting events away from the track.
The Madrid rooftop dinner offered another example of that approach, bringing together Formula 1 media, creators and industry figures in one of the city’s most recognisable hotel settings.
With Madrid now welcoming the Grand Prix back to the capital, Hard Rock Hotel Madrid’s celebration provided a fitting introduction to what promises to be another major chapter for Formula 1 in Spain.
About Hard Rock Hotel Madrid
Opened in July 2021, Hard Rock Hotel Madrid is located in the Atocha neighbourhood of the Spanish capital, opposite the Reina Sofía National Art Museum.
The hotel features 161 rooms alongside several food, drink and entertainment spaces, including Sessions restaurant, GMT+1 Lobby Bar and the RT60 rooftop.
Guests can also access Hard Rock’s signature experiences, including Body Rock, Rock Om and The Sound of Your Stay, which allows visitors to personalise their stay with Fender guitars, vinyl records and curated playlists.
The hotel is also home to the Rock Shop, offering official Hard Rock merchandise, while its collection of music memorabilia continues the brand’s signature music-focused identity.
For more information, visit the official Hard Rock Hotel Madrid website.
