With England and Scotland fans gearing up for another summer of international football, Deliveroo has launched a larger-than-life match-day creation designed to keep supporters glued to the action: the “Pizza Crouch”.
Inspired by football legend Peter Crouch, the towering 6ft 7in pizza mirrors the striker’s famous height and transforms one of the UK’s most iconic football personalities into an edible centrepiece for match-day gatherings.
Created in partnership with Crouch himself and his wife Abbey Clancy, the limited-edition pizza is as playful as it is practical—designed to feed entire watch parties without anyone missing a single minute of the game.
A 6ft 7in Pizza Designed for the Ultimate Watch Party
Matching Crouch’s exact height, Pizza Crouch is delivered in a bespoke 6ft 7in box and transported in Deliveroo’s signature teal delivery bag to keep it piping hot from kitchen to kick-off.
Inside, the pizza is split into two fan-favourite halves:
- Three-quarters margherita, reflecting Crouch’s go-to order
- One-quarter Hawaiian, a nod to Abbey Clancy’s preference
Each Pizza Crouch includes around 30 servings, making it ideal for group screenings, living-room watch parties, or office gatherings during the tournament.
Built for Fans Who Don’t Want to Miss a Goal
Football fans know the struggle: a crucial moment always seems to happen just as someone heads to the kitchen. Deliveroo’s oversized creation aims to solve exactly that.
Peter Crouch said:
“I’ve had a lot of memorable moments in my career, but becoming a 6 ft 7 in pizza is definitely up there…The worst part is missing a goal because you’re getting another pizza out of the oven. Pizza Crouch solves that problem.”
The concept leans into the growing trend of shared match-day dining, with pizza consistently ranking among the UK’s favourite football-watching foods alongside burgers, chicken, and curry.
Deliveroo’s Match-Day Mission
A Deliveroo spokesperson added:
“No one wants to step away from the action during the biggest football moments of the summer. Pizza Crouch is about bringing friends together and making those match-day experiences even better.”
The activation is part of Deliveroo’s wider push to enhance at-home dining during major sporting moments.
How to Get Pizza Crouch
The limited-edition Pizza Crouch is available exclusively to Deliveroo Plus customers, with delivery slots expected to be highly competitive.
Fans can apply for a chance to secure one via dedicated Eventbrite pages, with deliveries scheduled for:
- 17th June (London)
- 19th June (Edinburgh)
Interested fans are encouraged to register early to receive alerts when tickets go live.
About Deliveroo
Deliveroo continues to be one of the UK’s leading food delivery platforms, connecting customers with restaurants nationwide.
Official site: https://www.deliveroo.co.uk
From its novelty design to its football tie-in, Pizza Crouch taps into everything fans love about tournament season:
- Big group gatherings
- Comfort food classics
- Celebrity-driven campaigns
- Shared live viewing experiences
As football fever builds, this oversized pizza is already shaping up to be one of the summer’s most talked-about match-day moments.
