Formula 1’s influence has never extended further beyond the track. Once defined by team merch and weekend uniforms, the sport is now shaping a new category of style – one that’s subtle, modular and designed for everyday life. At the centre of that shift is TASL., a London-based accessories brand redefining how fans wear their love of motorsport.
Founded by content creator Olivia Blankson, TASL. produces motorsport-inspired bag charms that function less like merchandise and more like collector’s items. The brand’s newly launched Drop 4 continues that evolution, drawing on the visual language of Formula 1 – performance, heritage and precision – without relying on overt logos or team branding.
Drop 4 introduces a series of handmade charms built around racing symbolism: miniature tyres, helmets, checkered elements and race cars, paired with carefully curated colour palettes and metal finishes. The result is a product that feels intentional and fashion-forward, tapping into a wider movement within the culture – where fans are embracing bold, design-led pieces as a new way to express their connection to the sport.
This approach mirrors a broader trend emerging across the paddock and beyond. As Formula 1’s audience becomes younger, more style-driven and increasingly female, accessories have become a new entry point into fandom. Bag charms, in particular, have become one of the most visible style signifiers at races, in paddocks and across social media – styled as statement accents on totes, backpacks, shoulder bags and luggage.
TASL.’s rise hasn’t gone unnoticed. In recent weeks, the brand completed a custom run of 100 handcrafted bag charms for a PUMA x Aston Martin Formula One Team event, designed and assembled in-house. While understated, the collaboration marks a significant moment for an independent brand operating at the intersection of fashion and motorsport.
As Formula 1 continues to evolve into a cultural force beyond racing, brands like TASL. highlight where the sport’s fashion future may be heading – away from traditional merch and toward personal, design-driven expressions of fandom.
With Drop 4 now live, TASL. isn’t just reflecting the next trend in Formula 1 style – it’s helping define it.
