what to drink now: Old J

A new and totally tropical pineapple flavoured rum has been launched by much-loved rum brand, Old J.

Launched on International Pineapple Day, the global celebration of all things pineapple, Old J have released this fruity, tropical summertime drink set to tantalise the taste buds.

Old J Pineapple is infused with a range of tropical flavours, including a fresh, fruity pineapple flavour and Old J’s classic hints of vanilla, perfect for sipping whilst daydreaming of beach days and getaways.

With many of the UK rediscovering their love of at-home cocktail making through lockdown, we thought it was a perfect time to launch Old J Pineapple – just in time to (hopefully!) welcome warmer months, drinks with friends, and of course… sun-drenched summer days!

Once a drink synonymous with sailors on the high seas, rum is now a perfect base for many of our favourite cocktails; from the Daiquiri to the Pina Colada – but don’t worry, you don’t need to be a rum connoisseur to enjoy Old J Pineapple – it’s just as tantalising served with cola and ice.

If you are looking for some simple Old J Pineapple recipes, here are a few of our favourites:

Pina Colada Martini

  • 50ml Old J Pineapple
  • 25ml Monin Coconut Syrup
  • 25ml Lime Juice
  • 12.5ml Cream

Combine all ingredients in a cocktail shaker. Add ice and shake. Strain and pour into a Martini glass. Garnish with a pineapple leaf and a cherry.

Pineapple Ting

  • 50ml Old J Pineapple
  • Ting Sparkling Grapefruit
  • Lime

Simply pour 50ml of Old J Pineapple into a glass. Top with Ting or any sparkling grapefruit juice and finish with a generous wedge of lime.

With the gin resurgence ever-so evident in recent years, Old J Pineapple has been created to bring about a rum renaissance and claim its crown as the king (or queen) of summer 2021.

Industry data, conducted by the Wine and Spirits Trade Association throughout lockdown, found that rum was one of the biggest sellers of lockdown – with a sales increase of 38% between April and June 2020 compared with the same time in 2019.

In fact, spiced and flavoured rums overtook sales of white rum for the first time ever making them a firm favourite with the general public.

Set to really spice up summer, Old J Pineapple joins six unique and memorable rum flavours including Spiced, Gold, Dark, Silver, Cherry and Tiki Fire.

Old J Pineapple is available to buy online at retailers such as Amazon or ClickNDrink in either 70cl or 5cl bottles.

Buy yours here: https://www.clickndrink.co.uk/shop/all-spirits/rum/spiced-rum/old-j-pineapple-spiced-rum-70cl/

 

 

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