For the first time in its 107-year history, Aperol is stepping into the ready-to-drink space with the launch of Aperol Spritz TO GO — a portable version of one of the UK’s most popular cocktails. Announced by Campari Group, the new format aims to bring the classic Aperol Spritz experience beyond bars and restaurants into more spontaneous social settings.
Already recognised as one of the most served cocktails across Great Britain, the Aperol Spritz’s transition into a convenient, pre-mixed can reflects changing drinking habits — with more consumers opting for easy, on-the-go options for social occasions.
A Classic Cocktail, Reimagined for Modern Lifestyles
The new Aperol Spritz TO GO captures the signature flavour profile that has made the drink a staple worldwide. Expect the same bittersweet orange taste, balanced with herbal notes and a refreshing sparkle — now in a 250ml can with a 5% ABV.
Designed for convenience, the ready-to-drink format requires no mixing or preparation. Simply chill, open, and enjoy. Whether it’s rooftop gatherings, park picnics, or summer festivals, Aperol is positioning this release as the go-to drink for casual, outdoor moments.
This move aligns with the brand’s global message, “L’Unico. Per Tutti” (The One. For Everyone), reinforcing its place at the centre of shared social experiences.
Blending Italian Heritage with Contemporary Design
While the format may be new, Aperol’s heritage remains at the core of the product. First created in 1919 by the Barbieri brothers in Italy, the brand has become synonymous with laid-back European aperitivo culture.
The TO GO cans reflect this legacy through their design, featuring the iconic Aperol orange colourway and the original Barbieri brothers’ monogram. Crafted in Italy and enjoyed worldwide, the product bridges tradition with a more modern, lifestyle-driven approach to drinking.
Andrea Neri, Managing Director of House of Aperitifs at Campari Group, described the launch as a natural evolution of the brand, noting that the Aperol Spritz has become “a symbol of contemporary social style.”
Expanding the Aperitif Occasion
The introduction of Aperol Spritz TO GO marks a strategic push by Campari Group to expand the aperitif category. By making the drink more accessible, the brand is targeting new and younger audiences, while also unlocking new occasions beyond traditional venues.
This shift reflects broader trends within the drinks industry, where portability and convenience are increasingly influencing consumer choices — particularly among those looking for premium experiences without the need for preparation.
Where to Buy Aperol Spritz TO GO in the UK
Aperol Spritz TO GO is rolling out across the UK from April through May 2026, with availability in grocery stores, convenience shops, and wholesale retailers. A wider European rollout is expected to follow shortly after.
The ready-to-drink cocktail contains the classic Aperol Spritz blend — Aperol, sparkling wine, and soda — offering the same well-loved taste in a more flexible format.
