adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the sport. The partnership will launch at The 152nd Open at Royal Troon, where adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage. adidas and Sky Sports will ensure that every moment on and off the course is as engaging, entertaining and more accessible than ever before – welcoming more fans and players to the sport.
The two brands come together as leaders within the sports industry, who have a shared ambition to elevate the golf experience for fans and athletes alike. Both Sky Sports and adidas are committed to showcasing dynamic content, using cutting-edge technology and performance-driven insights to introduce new products and coverage that shape the future of the sport.
As part of the deal, adidas will supply apparel, footwear and accessories which will be worn by Sky Sports Golf presenters, commentators and crew during live broadcasts and at all Sky Sports events.
adidas and Sky Sports share a common belief that lives can be changed through sport, and it’s this joint ambition that brought them together. The partnership will focus on ways to make golf more inclusive and accessible to all; be sustainable through eco-friendly initiatives that reduce environmental impact; all while keeping sport at the root of everything they do.
The partners hope to encourage more young people to take up the game and inspire a new generation of golfers, by championing change and progress within the golf community.
Watch The 152nd Open at Royal Troon from 18th – 21st July, exclusively live on Sky Sports Main Event, Sky Sports Golf, or via streaming service NOW.
