Award-winning pop sensation, Olly Alexander, stunned fans with a last-minute gig in London to celebrate the launch of the Magnum Pick Your Pleasure Pass campaign. Taking to the stage at Kachette, Shoreditch, Olly delivered a chill rendition of It’s A Sin and Eyes Shut before upping the tempo to belt out his euphoric tracks including Starstruck, If You’re Over Me and King. Callum Jones and his new beau Myna Amor, Teddy Soares & recent Love Island star Munveer Jabbal were among celebrity guests in attendance at the intimate and one-of-a-kind immersive event.
The Dizzy star stepped out in a euphoric, blush pink outfit for his show-stopping performance to the intimate crowd. During the event, pleasure seekers explored the wonderful worlds of Euphoria and Chill to experience two moods in one night, marking a celebration of the two new Magnum® ice cream flavours. Guests were also granted the opportunity to make their own ice cream sticks at the iconic Magnum dipping bar and spray bar stations.
Speaking about the campaign, Olly Alexander said: “Summer is all about connecting with others, positive energy and spontaneous nights out, and everyone should be able to access this type of pleasure. I feel so proud to be partnering with Magnum for the relaunch of its Pleasure Pass and it was so much fun to play a last minute, spontaneous show for my fans. I am all about living in the moment and leaning into whatever mood you’re in, so I just love that this is exactly what Pleasure Pass embraces.”
The Magnum Pick Your Pleasure Pass campaign is live now and the brand is giving away hundreds of FREE tickets to some of the UK’s most sought-after events this summer. The public can get their hands on a Pleasure Pass at secretmedianetwork.com/Magnumpleasurepass by taking part in a short quiz to determine what mood best suits them to be in with a chance to access spontaneous pleasure every week until August 31st 2024.
For those that win a pass, they can claim 2x free tickets to one of many amazing events, powered by Fever – the leading entertainment discovery platform. Throughout summer consumers can gain access to euphoric events including concerts and festivals, immersive experiences such as the viral Dopamine Land and Bubble Planet, to chill events including the Van Gogh immersive experience, Candlelight concert sessions from Taylor Swift to Coldplay to Adele, and West End shows.
Olly’s spontaneous performance comes as recent research commissioned by Magnum revealed that 62% of Brits missed out on exciting and unexpected experiences because of their hesitancy. To encourage more people to embrace spontaneity and pleasure, Magnum gave away free tickets to lucky competition winners for the intimate gig with Olly, bringing the two worlds of Chill & Euphoria to life.
The new magical flavour combinations from Magnum include Euphoria Pink Lemonade and Magnum Chill Blueberry Cookie – each designed to immerse you in a new world of experiences, capturing your imagination and transporting you through an uplifting journey of pleasure, wherever it takes you.
For information about the Magnum Pleasure Pass, visit secretmedianetwork.com/Magnumpleasurepass
