PlayStation is celebrating a huge week for global sport in London by fusing football and basketball into one interactive spectacle — and the prize is as big as it gets. To mark both the NBA and UEFA Champions League arriving in the capital, Sony Interactive Entertainment has unveiled a one-of-a-kind, playable installation dubbed The Ultimate Combo.
Located on London’s South Bank, the towering billboard challenges fans to complete a near-impossible sporting feat — combining precision football and basketball skills in a single live challenge — with a once-in-a-lifetime reward on the line.
What Is PlayStation’s ‘Ultimate Combo’ Billboard?
Inspired by the iconic PlayStation controller button shapes, the Ultimate Combo billboard dares participants to pull off two elite-level moments back-to-back:
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Kick a football cleanly through the Circle (O) target
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Sink a half-court basketball shot into the Square (□) hoop
The first person to complete both challenges in succession will win an all-expenses-paid trip to the NBA Finals and the UEFA Champions League Final. Any other fans who successfully land the combo after that will still walk away with a PlayStation 5 console.
The activation celebrates PlayStation’s deep connection to sport through titles like EA Sports FC and NBA 2K, which continue to dominate both competitive gaming and mainstream culture. You can explore more PlayStation news on the official website here.
Marcelo Kicks Off the Challenge
Leading the launch is Marcelo, the legendary footballer and five-time UEFA Champions League winner, who took on the Ultimate Combo himself to officially kick off the event.
Speaking about the crossover, Marcelo said:
“Though football has been my profession and life, my love for basketball comes close, so this was a dream crossover for me. The Ultimate Combo is crazy — it’s hard, it’s fun, and I’m excited to see if anyone can win this amazing prize to the UCL Final and NBA Finals. I want this prize myself!”
Marcelo’s involvement underlines the campaign’s message: elite sport, gaming culture, and global fandom are more connected than ever.
Why London Is the Perfect Stage
The activation lands ahead of a major week for international sport in the capital. On Sunday 18 January, the NBA London Game 2026 presented by Tissot takes place at The O2, with the Memphis Grizzlies facing the Orlando Magic. More details on the fixture can be found via the official NBA website.
Just days later, London will also host UEFA Champions League Matchday 7 fixtures on 20 and 21 January, bringing Europe’s biggest club competition back to the city. Match information is available via UEFA.
By uniting both events under one campaign, PlayStation has created a rare crossover moment that taps into two of the world’s most passionate sporting communities.
Where and When to Try the Ultimate Combo
The Ultimate Combo billboard is located under Hungerford Bridge on the South Bank and opens to the public on:
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Sunday 18 January
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From 11am onwards
Fans can step up, test their skills, and potentially walk away with one of the biggest sports prizes of the year.
Entry Requirements and Prize Details
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Open to UK residents aged 7+
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The NBA Finals & UEFA Champions League Final trip is available to participants aged 18+ only
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Under-18s can still take part to win a PS5 console, with parental or guardian consent
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Valid ID may be required for age verification
Full terms and conditions are available here.
