Mars The Label marked a major milestone this week, celebrating its 10th anniversary with an exclusive birthday soirée at 20 Stories Manchester, reaffirming the brand’s status as one of Britain’s leading contemporary fashion houses.
Hosted by Founder and CEO Arianna Ajtar, the landmark event brought together celebrities, influencers and fashion tastemakers for an unforgettable evening overlooking the Manchester skyline. Guests were treated to champagne, immersive performances and curated entertainment, including live violinists, dancers, sultry saxophone sets and surprise magicians, transforming the venue into a theatrical celebration of the brand’s evolution.
Founded in Manchester and built from a bedroom start-up, Mars The Label has grown into an eight-figure global fashion brand, worn by A-list talent and embraced by a loyal international following. The anniversary event not only celebrated a decade in fashion, but also highlighted the brand’s journey rooted in ambition, creativity and precision design.
“Tonight isn’t just about a decade of Mars, it’s about the journey, the risks, and the vision that brought us here,” Ajtar shared during the evening.“From my family’s home in Manchester to a label recognised around the world, this milestone is a reminder of what’s possible when creativity meets purpose. Celebrating in the city with people who have supported me throughout these ten years feels like a true full-circle moment.”
Ajtar also looked ahead to the future of the brand, emphasising a continued commitment to intentional design and empowering women through fashion.
“The next ten years are about pushing boundaries, designing with intention, and continuing to create pieces that make every woman feel confident and unapologetically herself.”
The Mars The Label 10 Year Collection Launch
Coinciding with the celebration, Mars The Label unveiled its highly anticipated 10 Year Collection. The new drop showcases the brand’s signature sculpted silhouettes, form-enhancing tailoring and elevated glamour, reflecting a decade-long dedication to craftsmanship and innovation.
Renowned for its figure-defining designs and bold aesthetic, Mars has cultivated a cult following by creating pieces that seamlessly blend statement style with wearability. The anniversary collection serves as both a tribute to the brand’s origins and a confident step into its next era.
With global demand continuing to rise, the 10th Birthday celebration felt less like a retrospective and more like a declaration of intent. A decade in, Mars The Label continues to shape the modern fashion conversation, proving that fearless design and uncompromising style resonate worldwide.
Celebrities and Influencers in Attendance
The event attracted an impressive guest list, including:
Arianna Ajtar, Mariah The Scientist, Gabby Allen, Mary Bedford, Mitchell Taylor, Amy Kenyon, Leah Taylor, Toby Aromolaran, Kimberly Hart-Simpson, Jessica White, Lana Jenkins, Lauren Wood, Tanya Manhenga, Anna-May Robey, Zara Deniz, Leah Tyrer, Cheyanne Kerr, Leanne Quigley, Lucy Quinn, Eleanor Egar, Ruby O’Donnell, Elsa Rae, Sophie Lee, Emily Moran, Jenny Baird, Nancy Nocerino, Thyra Oji, Gabby Jeffrey, Jourdan Riane, Kirsten Coakley, Meryl Williams, Marcus John, Natalia Zoppa, Remi Lambert, Amy Moore, Megan Moore, Sam Ashby, Teja Dalphy and Actavia.
Where to Shop the Collection
The Mars The Label 10 Year Collection is available now via the brand’s official website: marsthelabel.com
