What To Wear Now: THE COLONEL UNLEASHES THE HYPE

You’ve seen KFC drop fresh bucket hats, sliders and PJs, but its latest drip is unrivalled and like no other as it launches its first fashion collaboration with lifestyle brand, HYPE – a spicy new collection that’s tasty enough to eat.

The all-new line-up of co-branded clothing and accessories features exciting designs inspired by both brands, blending KFC’s tongue-n-cheek interactive messaging with HYPE.’s bold heritage statements.

The 47-always-original-piece range boasts interchangeable everyday looks that you can mix ‘n’ match, from bralettes, joggers and tees to puffer jackets, caps and backpacks, to ensure you’re festival-ready and feeling finger lickin’ good.

Inspired by KFC’s history, from menus to slogans, the exclusive collection includes HYPE.’s original dad cap shape with ‘Bargain Bucket’ embroidered across the front and statement loungewear set encompassing a bright white soft-touch fabric base with a contrasting KFC red ‘It’s Finger Lickin’ Good’ embossment. The range also introduces the stand-out vintage KFC Racer Jacket; a timeless oversized piece emblazoned with KFC’s classic branding alongside button fastening details and fitted hem and cuffs.

For those looking to accessorise, the new KFC Bucket Bag and KFC Drinks Bag are the perfect finishing touches to any outfit and have been carefully designed to hold a bucket of chicken and KFC drink respectively, so you can serve looks and KFC all in one.

On August 4th, you’ll be able to party with us at the launch event at HYPE.’s flagship Carnaby Street Store. Not only will you be able to enjoy mouth-watering KFC menu favourites at the exclusive HYPE. X KFC pop-up branch, but you can also create your own t-shirts with limited-edition designs as well as visit the Finger Clickin’ and Hair Flickin’ Good Nail & Hair Bar. To find out more and to book a spot at the event, visit justhype.com/hypexkfc.  

The collection launches exclusively at HYPE.’s Carnaby London store, via justHYPE.com and selected retailers worldwide from the 4th August 2022. Follow the conversation at #HYPEXKFC on all major social media platforms.

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