Peaky Blinders fans can now raise a glass to the Shelby family as two new premium British lagers launch exclusively at Peaky Blinders Underworld in London.
The world of Peaky Blinders is expanding beyond the screen and into the pub, with a brand-new premium beer range now available at Peaky Blinders Underworld at the historic Arches London Bridge.
The new range features two British lagers inspired by the hit series and its iconic characters, giving fans the chance to enjoy a drink at The Garrison Tavern, a faithful recreation of the Shelby family’s famous watering hole.
Meet the New Peaky Blinders Beers
The new range has been brewed by Freedom Brewery, an award-winning brewery based in the Midlands, using 100% British ingredients.
Both beers are vegan and sustainably produced, with the brewing process incorporating full waste repurposing.
The launch includes two distinct lagers:
Garrison – 4.6% ABV
Named after the iconic pub from the series, Garrison is a cold, crisp and refreshing 4.6% ABV lager.
The full-bodied beer features noble hop aromas and has been created as a fitting tribute to one of the most recognisable locations in the Peaky Blinders universe.
Shelby Signature – 3.4% ABV
Inspired by the show’s iconic anti-hero Thomas Shelby, Shelby Signature is a lighter 3.4% ABV session lager.
It combines gentle bitterness with delicate tangerine and citrus notes, making it a more sessionable option for fans visiting The Garrison Tavern.
The Peaky Blinders Brewing Co. Is Here
The new beers mark the first release from The Peaky Blinders Brewing Co., a newly established partnership between Freedom Brewery and Banijay Rights, the global distribution arm of Banijay Entertainment.
While the beers are currently launching exclusively at Peaky Blinders Underworld, a wider UK rollout is planned, with further products also expected to be announced in the future.
The partnership brings together the Peaky Blinders brand with Freedom Brewery’s Midlands brewing heritage, creating a new way for fans to experience the world of the series.
Step Inside Peaky Blinders Underworld
The beer launch arrives shortly after the opening of Peaky Blinders Underworld at the historic Arches London Bridge.
Created by live entertainment specialists KMJ Entertainment in partnership with Banijay Rights, the experience transports visitors into the criminal underworld of Thomas Shelby and his gang.
The experience begins at The Garrison Tavern, which is open to everyone and is free to enter. Visitors can enjoy the new Garrison and Shelby Signature lagers alongside a selection of themed refreshments.
Those looking for a deeper Peaky Blinders experience can then head into the ticketed Underworld attraction, where the streets of Small Heath have been recreated through theatrical performances, actor-led encounters and immersive environments.
Visitors are put to the test as they navigate the experience and discover whether they have what it takes to become a Peaky Blinder.
Steven Knight Gives the New Beer His Seal of Approval
Peaky Blinders creator and writer Steven Knight has welcomed the launch, particularly highlighting the Midlands connection behind the new range.
Knight said:
“I think the Peaky Blinders beer range is fantastic. It’s good to see Midlands-based businesses supported and it’s right that Peaky should be brewed there.”
He also revealed a personal connection to the brewery behind the beers, adding that Freedom Brewery is one he once owned and ran in Staffordshire.
How Much Are Peaky Blinders Underworld Tickets?
General admission to Peaky Blinders Underworld is available to visitors aged 16 and over, with advance tickets starting from £19.95.
However, fans don’t need a ticket to visit The Garrison Tavern itself.
The themed pub is free to enter, making it possible to experience the new Peaky Blinders beers and soak up the atmosphere without booking entry to the main attraction.
The Garrison and Shelby Signature lagers are available now at Peaky Blinders Underworld.
For tickets and further information, visit the official Peaky Blinders Underworld website.
A New Way to Experience the Peaky Blinders World!
With its new premium beer range, immersive London attraction and recreated Garrison Tavern, Peaky Blinders is continuing to expand its universe beyond the original television series.
Whether you’re heading into the Underworld attraction or simply stopping by The Garrison Tavern for a Shelby Signature or Garrison lager, the new range gives fans another way to step into the world of Thomas Shelby and the Peaky Blinders.
