KONAMI has extended its partnership with the French Football Federation, continuing its relationship with the French national team and strengthening its connection to international football through eFootball.
KONAMI Digital Entertainment B.V. has announced a multi-year extension to its partnership with the French Football Federation (FFF), continuing a collaboration that first began in 2022.
The renewed agreement will see KONAMI maintain its position as the Official Football Video Game Partner of the French National Team, with the partnership continuing to include commercial, imagery and activation rights.
The extension further connects KONAMI’s eFootball platform with one of international football’s most recognisable national teams, giving fans more opportunities to engage with the French national side within the game.
KONAMI and France Continue Their Football Partnership!
The partnership between KONAMI and the French Football Federation began in 2022 and has continued to bring the French national team into the world of eFootball.
As part of the extended agreement, the FFF will retain a range of commercial, imagery and activation rights, while KONAMI will continue its affiliation as the national team’s official football video game partner.
The renewed collaboration also extends into competitive gaming, with the French Football Federation continuing to feature in selected eSports events alongside other licensed national football associations.
This gives the FFF an ongoing presence within KONAMI’s wider eSports ecosystem while bringing the partnership beyond traditional football game content.
eFootball Continues to Expand Its International Partnerships!
For KONAMI, the extension forms part of its continued development of eFootball as a global football platform.
The game brings together clubs, players and national associations from across the football world, while its eSports competitions provide another way for supporters and competitive players to engage with the sport.
The French national team’s continued involvement adds another layer to that international presence, connecting one of Europe’s most decorated football nations with KONAMI’s football gaming platform.
Speaking about the extended partnership, Shinji Namekawa, European President of KONAMI Digital Entertainment B.V., said:
“We are honoured in extending our partnership with the French Football Federation. Continuing our partnership with a national association with passionate and dedicated fans is a proud moment for us, as France’s rich football heritage and global prestige makes this a highly valuable collaboration. As eFootball™ continues to grow as a platform for football fans around the world, we’re proud to build on our collaboration with the French Football Federation and find new ways to bring supporters closer to the game.”
To celebrate the continuation of the partnership, KONAMI has also released a new trailer highlighting the ongoing relationship between eFootball and the French Football Federation.
The renewed agreement will continue across multiple years, keeping the French national team connected to KONAMI’s football gaming ecosystem.
With the FFF also continuing its involvement in selected eSports events, the partnership is set to remain an important part of KONAMI’s approach to connecting traditional football with competitive gaming.
For more information and the latest eFootball updates, visit the official KONAMI website.
