In celebration of the brewery’s 150-year anniversary, Beck’s is launching Autonomous, a futuristic-looking limited-edition beer designed with Artificial Intelligence (A.I.). From the recipe to its container and logo design, all the way to its advertising campaign, Beck’s Autonomous is one of the first machine created beers in the world.
With the ability to develop delicious flavours at lightning speed, Beck’s worked with A.I. to create its version of the perfect recipe. Drawn from millions of different flavour combinations, the final beer is a concoction of natural water, malts, hops and yeast, alongside a fifth secret ingredient – years of human expertise, craft, and creativity, collated by AI technology. The beer is set to be brewed in Beck’s brewery in Bremen, Germany.
Giving people the chance to try this pioneering and cutting-edge brew, Beck’s is releasing just 450 Autonomous limited-edition beers across Germany, Italy, and the UK. Those who want to get ahead of the game can sign up via https://becks.it/en/ai-beer to get the chance of getting their hands on a container of Autonomous on 12th April. A must-try for any beer lover and A.I. enthusiast or sceptic, Beck’s experiential A.I. creation is expected to be snapped up in minutes. Be sure to be one of the first to taste the future – this is Artificial Intelligence you can taste, touch, smell, and actually hold in your hands.
Driven by innovation, Beck’s has always been a pioneer in the world of beer, creating the first green bottles, the first six-pack of beers and sending the first hops into space. Experimenting with A.I. for the first time, Beck’s used Chat GPT and Midjourney to design the beer, branding and marketing, working with the tech on editing and continued development, until a final version was given.
