Fans of Oracle Red Bull Racing are being given the chance to step beyond the grandstands and directly into the action with the launch of the team’s brand-new ‘Best Seats in the House’ initiative.
The new fan-focused campaign promises exclusive access to some of the most exciting moments in Formula One throughout the 2026 season, offering experiences that go far beyond standard race-day hospitality.
Oracle Red Bull Racing Offers Fans Behind-the-Scenes Access
Through the team’s fan platform, My Paddock, selected fans will gain access to unforgettable experiences including VIP pit lane tours, garage access, Red Bull parties, driving experiences and meet-and-greets with Formula One stars Max Verstappen and Isack Hadjar.
The initiative is designed to bring supporters closer to the team than ever before, transforming spectators into active participants in the high-energy world of Formula One.
According to the team, the experiences will span major motorsport events and Red Bull Showruns across the globe, giving winners a rare insider look at what happens both on and off the track.
Madrid To Host First ‘Best Seats in the House’ Experience
The first fan experience will take place in Madrid, where winners will be flown out for a major Red Bull Showrun ahead of the city hosting its first Formula One race since 1981.
The event marks a significant moment for the Spanish capital as Formula One prepares to return to Madrid in the coming years, making it an ideal backdrop for the launch of the initiative.
Future fan experiences are expected to include access to some of the biggest events on the motorsport calendar, including the Goodwood Festival of Speed and the British Grand Prix.
Fans Could Experience Red Bull Stunts And Factory Tours
As part of the campaign, selected winners may also get the chance to take part in Red Bull stunt experiences, explore the Oracle Red Bull Racing Factory and gain access to the exclusive Red Bull Energy Station.
Paul Gandolfi, Chief Commercial Officer at Oracle Red Bull Racing, said the initiative was created as a way to reward the passion and loyalty of the team’s global fanbase.
He explained that supporters consistently show up at race weekends and Showruns around the world, and the team wanted to offer experiences “only Oracle Red Bull Racing can provide.”
Fans will be able to earn their place through a series of challenges released throughout the season.
