With the Winter Olympics 2026 kicking off this week, curling is stepping out of the shadows and into the spotlight. Once considered a niche sport, curling is now enjoying a cultural resurgence, thanks to high-profile appearances from Prince William and the Princess of Wales, TV stars like Romesh Ranganathan and Rob Beckett, and even film tie-ins bringing the sport to wider audiences.
Where to Watch the Winter Olympics and Curl Like a Champion
For those looking to watch the Games in style, the UK’s leading sociable curling experience, The Curling Club, is opening its doors at Vinegar Yard, London, and The Curling Club MCR (New Jackson), Manchester. Both venues will be screening the Winter Olympics live alongside other seasonal sporting highlights, including the Six Nations, making them perfect destinations for sports fans.
Beyond just watching, visitors can try curling themselves, with expert guidance from Team GB Olympian and curling champion Eve Muirhead. Whether it’s a casual outing, a unique Valentine’s or Galentine’s activity, or a fun day out with friends, The Curling Club makes it easy to experience the sport in a welcoming, social environment.
The UK Floor Curling Championships
Curling’s popularity isn’t just limited to public participation. In an exciting move, The Curling Club has partnered with Team GB and World Curling to launch the inaugural UK Floor Curling Championships, taking place in Manchester on 21 February 2026. This event marks a significant step in growing competitive curling in the UK and offers a chance for enthusiasts to watch the nation’s top curlers in action.
Why Curling Is Trending
The sport’s growing appeal is partly thanks to its accessibility and social aspect. Unlike traditional ice sports, curling is easy to pick up and encourages teamwork, strategy, and a sense of fun. And with more media coverage and celebrity endorsements, curling is quickly shedding its stereotype as a “winter niche” and becoming a must-try experience during the Winter Olympics season.
For those curious to get involved, book your session at The Curling Club and learn how to “curl like an Olympian” this February.
