Mucci’s is shaking up the dining scene in Chelsea this spring with the launch of its bold new ‘10/20’ concept — a simplified menu where every starter is priced at £10 and every main at £20.
Launching this April at its iconic King’s Road location, the Italian restaurant has completely reimagined its offering, becoming one of the first in London to build an entire dining experience around fixed pricing by course.
A Simpler Way to Dine in London
As the cost of eating out continues to rise across the UK, Mucci’s aims to remove the uncertainty that often comes with dining bills. The ‘10/20’ format offers a clear, accessible pricing structure without compromising on quality.
Owner Giuseppe Mucci developed the concept after listening to regular guests who wanted to enjoy great food without worrying about fluctuating costs.
“People still want to go out, but they also want to know what the bill will look like before they sit down,” he explains. “With 10/20 we’ve simplified the whole restaurant — great Italian food, clear pricing, and the same atmosphere our regulars love.”
Italian Classics and Signature Favourites
The refreshed menu brings together Mucci’s most popular dishes alongside timeless Italian classics. Diners can mix and match across the new pricing format, with highlights including:
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Maldon rock oysters
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Tuna tartare
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Classic carbonara
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Sea bream and tuna steak
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Signature pizzas like the ‘Devil Wears Prada’ (spicy salami, nduja, fresh chillies)
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Buffalo mozzarella pizza
All dishes are crafted using carefully sourced Italian ingredients, ensuring the restaurant maintains its premium feel despite the simplified pricing.
A Full Restaurant Relaunch — Not Just a Promotion
Unlike many restaurants experimenting with set menus or limited-time offers, Mucci’s has rebuilt its entire concept around the ‘10/20’ model. The move reflects a growing shift in the hospitality industry towards transparency and value-driven dining.
Expanded Terrace Brings Italian Summer Vibes to Chelsea
Alongside the new menu, Mucci’s is also expanding its much-loved terrace on King’s Road. Reopening in April, the outdoor space will accommodate around 50 guests, making it one of the go-to spots for al fresco dining in Chelsea this summer.
Decorated with fresh flowers and designed to evoke the charm of an Italian summer, the terrace offers the perfect setting for spritzes, pizza and pasta in the sunshine.
Plan Your Visit
Mucci’s new ‘10/20’ concept launches this April at its Chelsea location:
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442 King’s Rd, London SW10 0LQ
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Follow on Instagram: @muccis.chelsea
