January has a reputation problem. For many Brits, it’s the longest, coldest and most joyless month of the year — a time dominated by dark mornings, empty bank accounts and the dreaded return to routine. But Burger King UK is on a mission to flip the narrative, launching its biggest-ever prize giveaway to prove January doesn’t have to be all doom and gloom.
Enter Slurp-Prize, a brand-new in-app game offering over one million prizes, available simply by buying a cold drink at participating Burger King UK restaurants.
Why Brits Really Hate January
New research commissioned by Burger King UK reveals just how deep January despair runs. Nearly half of Brits (48%) officially label January as the most depressing month of the year, while almost one in ten say they’re over it as soon as January 1st arrives.
So, what exactly makes January so unbearable?
According to the research, the biggest culprit is the weather, with 50% of Brits citing cold, rainy conditions as their number one gripe. That’s closely followed by dark mornings (42%) and the feeling that the month drags on endlessly (42%).
Other classic January miseries include:
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Returning to work after Christmas
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Scraping ice off the windscreen every morning
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Running outdoors in freezing temperatures
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Abandoned Christmas decorations lingering everywhere
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Overcrowded gyms
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Detox culture overload
It’s no surprise January often feels like a collective endurance test.
Slurp-Prize: Burger King’s Answer to Blue Mondays
Rather than accepting January’s miserable reputation, Burger King UK is embracing it — and turning it into a celebration. Slurp-Prize is designed to give customers something to look forward to, transforming everyday purchases into chances to win big.
When asked what would make January better, Brits were clear:
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Cash prizes topped the list (41%)
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Holiday vouchers followed (24%)
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Free food ranked third (18%)
Burger King UK listened — and delivered.
What Can You Win?
Slurp-Prize features a huge lineup of prizes designed to inject some excitement into the new year, including:
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£25,000 cash prizes
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£5,000 loveholidays vouchers
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Nintendo gaming bundles
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Sony tech bundles
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VIP “Day Out With The Kids” family passes
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Just Eat vouchers
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And plenty more instant wins*
It’s a rare January promotion that actually feels worth getting excited about — especially when holidays, tech and cash are on the line.
How to Play Slurp-Prize
Taking part couldn’t be easier:
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Purchase any regular or large cold drink (excluding milk and bottled drinks)
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Peel the label on the cup
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Scan the QR code
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Spin the wheel in the Burger King UK app
That’s it. Slurp, Scan and Spin for a chance to win instantly.
You can find out more about the promotion via the official Burger King UK website or by downloading the app from your app store.
Making January Worth Leaving the House For
At a time when many Brits are tightening their belts and counting down to payday, Slurp-Prize offers a small but welcome reason to leave the house — and maybe even smile through January.
Whether you’re dreaming of a getaway, new tech, or just free food, Burger King® UK’s latest giveaway proves that January doesn’t have to be miserable after all.
