Italian restaurant chain Bella Italia is bringing a taste of the Italian summer to diners across the UK with the launch of Bella Spritz Day, a one-day promotion offering guests the chance to enjoy selected Summer Spritz cocktails for just £1.
Taking place on 10 July 2026, the nationwide event celebrates Italy’s beloved aperitivo culture, encouraging friends and families to come together over food, drinks and summer socialising.
Bella Italia’s £1 Spritz Day Offer Explained
For one day only, guests dining at participating Bella Italia restaurants can purchase any of the brand’s five signature Summer Spritzes for just £1 each when ordering a main meal or substantial food item.
The promotion includes Bella Italia’s full seasonal Spritz menu:
- Aperol Spritz
- Hugo Spritz
- Sarti Spritz
- Paradise Spritz
- Crodino Spritz
With some drinks normally priced at up to £9.79, customers could save as much as £8.79 on a single serve.
The offer is designed to bring the relaxed atmosphere of an Italian summer to high streets across the UK, whether it’s for a lunchtime catch-up, after-work drinks or the start of a summer evening out.
Celebrating the Italian Aperitivo Tradition
The Italian aperitivo tradition is all about slowing down, enjoying good company and sharing food and drinks before dinner. Bella Italia says Bella Spritz Day has been created to capture that spirit while offering guests exceptional value during the summer season.
A spokesperson for the brand said:
“Bella Spritz Day is all about bringing people together to celebrate summer and enjoy those moments that matter most. By offering our full range of Summer Spritzes for just £1, we’re giving guests the chance to experience a true taste of Italy at incredible value.”
Bella Italia Also Offering £15 Off £30 Spend
The £1 Spritz promotion arrives alongside another major summer deal from Bella Italia.
From 6 July to 17 July 2026, diners can receive £15 off their bill when spending £30 or more at participating restaurants.
The offer is valid for dine-in customers from Monday to Friday and requires a valid promotional code to be shown at the point of payment.
However, the discount cannot be used alongside other offers, set menus, vouchers or promotions and excludes takeaway, click-and-collect and delivery orders.
Why Summer Dining Deals Are Becoming More Popular
As consumers continue to look for greater value when dining out, restaurant brands are increasingly turning to limited-time promotions and seasonal experiences to attract customers.
Bella Italia’s latest campaign combines both affordability and experience, tapping into the growing popularity of Spritz cocktails while encouraging diners to enjoy the social side of eating out.
With more than 70 restaurants operating across the UK, the chain remains one of the country’s best-known casual Italian dining destinations.
Where the Offer Is Available
The £1 Spritz Day promotion is available on 10 July 2026 only at participating Bella Italia locations.
Guests must be aged 18 or over to redeem the offer, and Challenge 25 policies will apply.
The promotion is not available at:
- Centre Parcs restaurants
- Glasgow
- Edinburgh Northbridge
- Edinburgh Hanover
- Inverness
- Jersey
- London Paddington
The £15 off £30 offer is also excluded from Centre Parcs locations, Edinburgh Northbridge and London Paddington.
For full terms and conditions, participating locations and restaurant information, visit the official Bella Italia website.
