London’s dessert scene is about to get a Mediterranean-inspired upgrade as Go Greek Yogurt, the Los Angeles-born frozen yogurt café loved by celebrities including Gigi Hadid, Jennifer Aniston and the Kardashians, officially opens its first-ever UK location this July.
Launching on Saturday, 11 July 2026, the highly anticipated store will open its doors at 36 South Molton Street, Mayfair, bringing its authentic Greek yogurt bowls, self-serve frozen yogurt and wellness-focused menu to the capital as part of its European expansion.
From Los Angeles to London
Founded in Los Angeles in 2012, Go Greek Yogurt was created by Tanja Subotic, David Subotic and Jonathan Williams after Tanja was inspired by her experiences living in Greece.
Immersed in a culture centred around community, natural ingredients and mindful eating, she wanted to recreate the authentic Mediterranean lifestyle she experienced overseas and introduce it to a wider audience.
More than a decade later, the brand has become a global success story, building a loyal customer base across the United States and the Middle East while gaining celebrity fans and viral social media attention.
The London opening marks Go Greek Yogurt’s first UK location and an important step in its European expansion.
What to Expect at Go Greek Yogurt London
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Located at 36 South Molton Street, W1K 5RH, the new café has been designed around the brand’s signature Mediterranean aesthetic, featuring blue-and-white tiling, natural wood accents and outdoor seating.
At the heart of the menu is imported authentic Greek yogurt made using traditional methods rather than heavily processed Greek-style alternatives.
Customers can choose from:
Sweet Greek Yogurt Bowls
Options include bowls topped with:
- Fresh berries and seasonal fruit
- Granola
- Toasted coconut
- Nuts and seeds
- Chocolate shavings
- Authentic Greek honey
Popular menu choices include the Althea, Energia and Proteini bowls.
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Savoury Mediterranean Bowls
For those looking for a healthier lunch option, savoury bowls feature ingredients such as:
- Avocado
- Persian cucumbers
- Serrano chilli peppers
- Grape tomatoes
- Kalamata olives
Signature options include the Aceso Bowl and Greek Salad Bowl.
@gogreekyogurt 🇬🇷 Did you know that Go Greek’s Yogurt is imported straight from Greece? 😋 That’s right, you’re truly getting a taste of Greece in every bite. 🥣 Enjoy the fresh flavors of Go Greek Yogurt and enjoy it sweet with peanut butter, fruit, and honey or savory with classic cucumber, tomatoes, and olive oil. #GoGreekYogurt #HealthyEating #YogurtLove #HealthyTreats #GreekYogurtForHealthyLiving #MediterraneanFlavors #HealthyLiving #ProbioticRichYogurt #MoodBooster #LosAngelesFood #BeverlyHillsLiving #LAFoodie #greekyogurt #mediterraneandiet #lafood #healthyeating #losangelesfoodie #yogurtlover #GreekYogurtNutrition #MediterraneanDiet #StudioCityFoodie #GreekCulture #BestGreekYogurt #greekfood #santamonicafoodie #beverlyhillsfoodie
Self-Serve Frozen Yogurt
Guests can build their own frozen yogurt creations using house flavours including:
- Plain Tart
- Chocolate
- Honey
Alongside vegan options and seasonal flavours.
July’s seasonal lineup includes:
- Banana
- Strawberry
- Vegan Coffee Mocha
More than 30 toppings are available, ranging from fresh fruit and berries to jams, nuts and seeds.
Yogurt-Based Smoothies
The drinks menu includes:
- GoGreek Cino with Chocolate Espresso
- YoGo Matcha
- YoGo Greek Experience
Each smoothie is designed to showcase the versatility of Greek yogurt while delivering a protein-rich alternative to traditional blended drinks.
Free Frozen Yogurt for the First 100 Customers
To celebrate the opening weekend, Go Greek Yogurt is giving away complimentary frozen yogurt to the first 100 customers on both 11 and 12 July.
Each free serving includes up to 150g of frozen yogurt along with the customer’s choice of toppings, offering Londoners an opportunity to sample the brand’s signature product at no cost.
@gogreekyogurt 🍓✨ Sometimes, it’s the little things that make life so sweet. Like that first bite of creamy frozen Greek yogurt topped with fresh strawberries, crunchy walnuts, and your favorite candy. 🥄💖 Take a moment. Savor the swirl. You deserve it. 💫 #SavorTheMoment #GreekYogurtLove #SmallJoys #HealthyIndulgence #LAeats #GreekYogurtLovers #HealthyTreats #LAeats #YogurtBarAdventures #FoodieVibes #FrozenYogurtFun #snackgoals
Why Greek Yogurt Continues to Grow in Popularity
The brand’s focus on wellness aligns with growing consumer demand for nutrient-dense foods.
According to nutritionist Kristen Stavridis, Greek yogurt remains one of the most effective everyday foods for supporting overall health.
Rich in protein, probiotics, calcium and vitamin B12, authentic Greek yogurt can support digestion, bone health and satiety while containing less sugar and fewer carbohydrates than many conventional yogurt products.
This health-first approach has become a key part of Go Greek Yogurt’s identity, positioning the company as a lifestyle brand rather than simply a dessert destination.
Meet the Founder Behind Go Greek Yogurt
At the centre of the brand’s success is founder Tanja Subotic, an entrepreneur, author and wellness advocate whose vision extends far beyond food.
Drawing from her background in both the creative arts and healing arts, Subotic has spent years championing intentional living, conscious consumption and wellbeing through her various ventures.
Her time living in Greece played a transformative role in shaping the philosophy behind Go Greek Yogurt. Inspired by a culture rooted in nature, community and mindful eating, she sought to create a brand that celebrated authentic Mediterranean traditions while making them accessible to modern consumers around the world.
Since launching the company alongside her husband David Subotic and business partner Jonathan Williams in 2012, she has led the brand’s global creative development and helped establish Go Greek Yogurt as a recognised name in the wellness and food space.
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Beyond Yogurt: Wonders of Wisdom
Following a personal health challenge that prompted her to explore alternative approaches to wellbeing, Subotic launched Wonders of Wisdom in 2024.
The media and educational platform aims to inspire individuals to reconnect with knowledge, wisdom and personal growth through resources focused on mindfulness, self-development and conscious living.
She is also the author of The Golden Virtue: Unveiled, a novel exploring themes of humanity, spirituality and personal transformation.
Through both Go Greek Yogurt and Wonders of Wisdom, Subotic continues to promote a lifestyle centred on awareness, intention and meaningful connection.
@gogreekyogurt We’d argue it’s not a toxic trait. 😊 Plus it’s healthy and delicious when you get your treat at Go Greek. #GoGreekYogurt #VeganYogurt #SantaMonicaFood #LAEats #HealthyRecipes #HealthyTreats #MediterraneanDiet #GreekYogurtWithOrganicIngredients #LAFoodie #SantaMonicaDining #MediterraneanFlavors #HealthyLiving #greekyogurt #losangelesfood #frozenyogurt #lafood #losangelesfoodie #bestgreekyogurt #beverlyhills #santamonica #studiocity
A Celebrity Favourite Expands Across the Globe
Go Greek Yogurt’s reputation has grown significantly in recent years, thanks in part to a devoted celebrity following.
The brand has been associated with stars including Gigi Hadid, Jennifer Aniston and members of the Kardashian family, helping it gain widespread visibility across social media platforms.
Its recent New York launch generated long queues and viral online attention, further cementing its reputation as one of the fastest-growing names in the frozen yogurt and wellness space.
@gogreekyogurt who could say which one is better 🤷♀️ #GoGreekYogurt #GreekYogurt
Where Is Go Greek Yogurt London?
Go Greek Yogurt London
36 South Molton Street
Mayfair, London W1K 5RH
Opening Date: Saturday, 11 July 2026
Learn More:
- Official website: https://gogreekyogurt.com
- Instagram: https://www.instagram.com/gogreekyogurtuk
@gogreekyogurt 🇬🇷 Did you know that Go Greek’s Yogurt is imported straight from Greece? 😋 That’s right, you’re truly getting a taste of Greece in every bite. 🥣 Enjoy the fresh flavors of Go Greek Yogurt and enjoy it sweet with peanut butter, fruit, and honey or savory with classic cucumber, tomatoes, and olive oil. #GoGreekYogurt #HealthyEating #YogurtLove #HealthyTreats #GreekYogurtForHealthyLiving #MediterraneanFlavors #HealthyLiving #ProbioticRichYogurt #MoodBooster #LosAngelesFood #BeverlyHillsLiving #LAFoodie #greekyogurt #mediterraneandiet #lafood #healthyeating #losangelesfoodie #yogurtlover #GreekYogurtNutrition #MediterraneanDiet #StudioCityFoodie #GreekCulture #BestGreekYogurt #greekfood #santamonicafoodie #beverlyhillsfoodie
