Wilson has officially announced the expansion of its Tennis 360 athlete roster, welcoming several top-ranked ATP and WTA players to its growing list of elite ambassadors. Headlining the new additions is world No. 6 Alex de Minaur, alongside fellow top-20 ATP competitors Karen Khachanov and Jiří Lehečka, as the sports brand continues its mission to fully equip modern tennis athletes from head to toe.
The Tennis 360 initiative reflects Wilson’s long-standing commitment to innovation across the entire tennis “kit” — combining premium sportswear, footwear, rackets, and accessories into a fully customised setup tailored to each athlete’s individual performance needs. Every Tennis 360 athlete works closely with Wilson’s product and design teams to develop a bespoke on-court formula designed for elite competition.
“Wilson has been in the game for over a century and remains obsessively curious and dedicated to innovating for today’s stars and tomorrow’s legends,” said Gordon Devin, General Manager of Softgoods at Wilson. “By building upon our Tennis 360 roster, we are empowering athletes to compete and win in style.”
Wilson’s Tennis 360 Programme Continues to Grow
Launched in 2023 with Ukrainian star Marta Kostyuk, Wilson’s Tennis 360 programme has now expanded to 16 professional athletes, all representing the brand from head to hand to toe. The latest class of Tennis 360 athletes includes:
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Alex de Minaur
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Karen Khachanov
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Jiří Lehečka
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Anastasia Potapova
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Colton Smith
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Sarah Rakotomanga
All six athletes already compete with Wilson’s industry-leading tennis rackets and will now collaborate with the brand’s research and development teams to support future launches across apparel, footwear and equipment.
Alex de Minaur: “Very Special to Represent Wilson Head to Toe”
For de Minaur, the partnership represents a full-circle moment in his professional career.
“Wilson has been part of my tennis journey since I can remember,” he said. “I’ve always loved playing with their rackets, and it feels very special to now represent them from head to toe. I’m excited to help build upon their legacy and the momentum of the sport.”
The Australian star joins a roster that already includes standout figures such as Marta Kostyuk, frequently praised as one of the best-dressed players on tour, and rising talent Vicky Mboko, who surged from world No. 300 to No. 18 in 2025 during her breakout year as a Tennis 360 athlete.
A Head-to-Toe Vision for the Future of Tennis
According to Jason Collins, Global General Manager of Racquet Sports at Wilson, the Tennis 360 model is redefining how elite players are supported.
“Equipping the athlete from head to toe to hand really works for them and can elevate their game,” Collins said. “This is an exciting time for tennis, and we’re proud to be at the forefront alongside these exceptional athletes.”
Wilson will be celebrating its renewed commitment to tennis throughout Australia and other key global markets in 2026. The brand’s first sportswear drop of the year, worn by its professional athletes, is available now, alongside iconic performance rackets such as the Pro Staff Classic.
To explore the full Tennis 360 roster, visit Wilson.com. For updates, follow @wilson and @wilsontennis on social media.
