What to wear now: Social Tourist

The brand’s very first Holiday collection – ‘Diaries of a Holiday Tour’ – is inspired by the energy and excitement around the re-emerging concert scene, akin to the excitement many feel to be back with family and friends this holiday season. The collection will drop its first of three volumes, ‘Diaries of a Holiday Tour: The Pre Show’, on October 29th.

Volume 5, ’The Pre-Show’, takes a non-traditional approach to the season with a focus on outfitting for all your (COVID-safe) pre-parties with friends. Aesthetically, the pieces in this collection feature surreal mod patterns like checks, stripes and warped newspaper-print black & white patterns, reminiscent of London’s 1960’s punk live music scene.

Dixie and Charli really resonated with the concept and enjoyed working with designers to explore this creative theme, as they are no strangers to experimenting with their own style and have a passion for music.

“My style is definitely a bit more adventurous, so it was really fun to get creative and personal with this collection. It’s pretty different from some of our previous launches and I think people are going to really love it.”
Dixie D’Amelio

“This collection is super special to us – the pieces are so unique. We love that this collection is all about that energy and excitement about fall. These pieces are so perfect for all the fun holiday festivities with friends!”
Charli D’Amelio

Social Tourist’s latest holiday collection takes inspiration from vintage fashions from the London music scene.


Vol. 5 includes 13 brand new styles, with prices ranging from £19-£65.

Shop the new collection online NOW at https://www.hollisterco.com/shop/uk/social-tourist/shop-all-just-dropped

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