As millions of football fans across the UK prepare to cheer on England and Scotland this summer, new research from EDF has uncovered a growing household phenomenon: the “matchday divide.”
According to the energy supplier, two-thirds (66%) of UK households are split between football fanatics eager to watch every minute of the action and family members, partners, or flatmates who would rather spend their time doing almost anything else.
To help households navigate the football season and rising energy usage, EDF is offering eligible customers two hours of free electricity during every England and Scotland match this summer.
Football Fever Takes Over UK Homes
The survey found that more than 34 million football supporters plan to watch England or Scotland games this summer, with 71% of households discussing compromises to keep everyone happy during match time.
For dedicated supporters, football is becoming a priority that shapes their social calendar:
- 40% have rearranged existing plans to avoid missing a match.
- 17% have avoided booking holidays during tournament periods.
- 14% have declined invitations that clash with a home nation fixture.
Match nights are also becoming social occasions. More than half (56%) of football fans plan to host friends or family, with many preparing food, cleaning the house, and setting up larger viewing screens ahead of kick-off.
Not Everyone Is Watching
While football fans settle in front of the television, many household members are finding alternative ways to spend those 90 minutes.
Among those not planning to watch:
- 36% will stream other content on a separate device.
- 21% intend to browse online shopping sites.
- 17% plan to use the time for self-care activities such as washing and drying their hair.
Others see match time as the perfect opportunity to tackle household chores. Nearly two-thirds (65%) of non-football fans would rather spend the evening washing clothes, cooking, baking, or catching up on life admin than watching a full match.
Matchday Energy Usage Expected to Rise
Whether households are hosting viewing parties or using the time to complete chores, football matches are expected to increase electricity consumption.
EDF’s research found that 73% of respondents anticipate higher electricity usage during games due to multiple screens, charging devices, cooking appliances, and entertainment systems running simultaneously.
To help customers manage costs, EDF’s latest promotion allows eligible customers to access free electricity during England and Scotland fixtures throughout the tournament. The offer forms part of the company’s wider energy-saving initiatives, which have already provided customers with millions of hours of free electricity through various schemes.
Generational Differences Shape Matchday Habits
The study also revealed significant differences between age groups when it comes to football viewing habits.
While 38% of Baby Boomers admit to shouting at VAR decisions, only 22% of Gen Z supporters do the same. Meanwhile, younger viewers are embracing digital matchday experiences, with 21% of millennials actively participating in group chats during games—three times more than Boomers.
The Biggest Matchday ‘Red Card’ Offences
Football fans were also asked what behaviours irritate them most during a match.
Top Red Card Offences
- Blocking the TV screen (44%)
- Changing channels during the match (34%)
- Spoiling the result before others have seen it (30%)
- Unplugging the TV or router to charge another device (29%)
- Streaming delays (23%)
Top Yellow Card Offences
- Receiving a phone call during the game (33%)
- Someone stealing your seat while you’re away (28%)
- Repeating the same opinion throughout the match (27%)
- Constant running commentary (26%)
- Spilling drinks during celebrations (22%)
Anita Asante on Building New Matchday Traditions
Former England international and broadcaster Anita Asante said football remains a major event in her household.
She explained that multiple screens, live statistics, and matchday snacks all contribute to increased energy use, adding that she is now looking forward to creating new football traditions with her young family as major tournaments continue.
EDF Customers Can Claim Free Electricity During Matches
Joe Souto, Director of Retail at EDF, said the promotion aims to help customers enjoy the summer tournament regardless of whether they are passionate football supporters or simply making use of the quiet time.
According to EDF, customers have already benefited from more than 2.7 million hours of free electricity through previous events, with over £700,000 credited back to customer accounts.
Customers interested in taking part can find details through EDF’s official football promotion and energy offers pages.
- Official EDF Football Promotion: EDF Free Electricity Offer
- EDF Sunday Saver Challenge: EDF Sunday Saver Challenge
- EDF Official Website: EDF Energy
