After a jubilant 2022 celebrating 100 years of manufacturing workwear, Dickies kicks off the new year with a fresh collection of garments ready for the impending Spring Summer season.
Presenting a directional assortment of men’s and women’s apparel and accessories, the brand embraces its rich 100-year history, refreshing its timeless Icons collection and injecting newness through seasonal capsule drops and uniform styling.
The Icons collection is a selection of 5 pieces that have become synonymous with the brand over the last century. These include the 874 Work Pant, Eisenhower jacket, Work Shirt, Coverall and Bib Overall. New seasonal colorways are applied for SS23, updating and refreshing these timeless classics. Variations on their original silhouette can also be found, with tweaks to the Double Knee Work Pant, available in a slim skinny style and the Unlined Eisenhower, perfect for the incoming warmer weather. For women, the Work Pant category presents newness in 2 additional styles, including the Phoenix Split Hem, high waist and tapered and the Whitford Pant, high waist, slim fit. A new high waist short style is also available in Phoenix, match with a Cropped work shirt for an effortless summer uniform.
Showcasing digital, social and short-form video content, the accompanying lookbook and creative shoot present the collection in Dickies signature ‘uniform look’, with matching pieces worn together and separately.
In addition to Icons and the wider collection, spring summer will see a series of seasonal capsule drops which speak to new season trends whilst maintaining a nod to Dickies hardworking heritage.
The collection is available from the Dickies website
