Bee Line by Billionaire Boys Club and iconic boot brand Timberland are back for their eighth collaborative release together to celebrate the cultural impact of the classic 6-inch premium boot, reimagined with inspiration from the resilience of the city. The apparel, footwear, and accessories in the collection are inspired by Timberland’s work and outdoor heritage, highlighting utilitarian and workwear silhouettes through an earth-toned color palette that comes to life with bold color pops and vintage ‘90s inspired patterns.
The footwear in this collection is a fresh take on the first Bee Line x Timberland collaboration on the Premium 6-inch Rubber Toe Waterproof Boot in November 2020. With this new launch, the brands are excited to extend the collection to women’s footwear sizes (US 6-10) in addition to men’s (US 7-13).
THE COLLECTION.
While offering a nod to the iconic style, the new Bee Line x Timberland® Premium 6-inch Rubber Toe Waterproof Boot features uppers made of Better Leather, rated Silver by the Leather Working Group for environmental best practices, and the signature TimberDryTM waterproof membrane.
The classic rubber toe offers ultimate protection to take on the elements and comes in three colorways that complement the deep olive leather: electric orange, tonal green and ink black. The nostalgic cues flow from the footwear into the apparel and accessories within the collection.
Hero pieces include the classic, high-pile Bee Line x Timberland® Fleece Jacket made of 100% recycled fleece and reimagined with a geometric blanket pattern made popular in the ‘90s. Collaboration staples such as the Bee Line x Timberland® Logo Hoodie and long sleeve graphic t-shirts are refurbished in new colorways, and the entire collection is offered in sizes XXS-XXXL for all-gender appeal. Lastly, a knit balaclava and suede olive fanny pack tie together this quintessential outdoor capsule.
THE CAMPAIGN.
The collection is highlighted in a special campaign featuring NYC OG and music artist, Jadakiss – known for his personal Timberland boot lineup – and NYC-native and multidisciplinary creative, Aurora Anthony. The campaign nods to the affinity that has grown amongst urban city dwellers towards the Timberland boot – which is to many, a symbolic representation of the grind and dedication it takes to make it in a big city.
Set in a classic NYC pizza shop, the campaign video is a visual appreciation of the variety of characters you just might run into—all of them eager to get the ‘Bee Line Special’, a play on the locals and their knowledge of underground secrets only a true New Yorker could know. In the hero Bee Line x Timberland campaign video, Jadakiss bestows aspirational gems upon the emerging creative, Aurora Anthony. As they exchange an impactful conversation, we see them wearing the iconic footwear and capsule pieces.
HIGH-RES & STOCKIST
The Bee Line x Timberland capsule will be available on Friday, February 11th exclusively in store at the BBC ICECREAM Flagship in NYC and BBC ICECREAM Miami, Europe, and Japan stores and online at www.bbcicecream.com
The collection will see a wider release on February 18th at www.timberland.co.uk and select retailers across North America, EMEA and APAC.
