lululemon has officially reopened its London flagship store, unveiling a new, expanded space on Regent Street. The relocation marks an exciting milestone for the brand, with a bigger and better home to serve its growing London community. And to celebrate, lululemon is hosting a full week of events, bringing together movement, music, and connection.
Now the largest lululemon store in EMEA, the new location spans an impressive 8,923 sq ft – double the size of its previous space. It showcases the brand’s innovative apparel and accessories for yoga, running, and training, alongside standout features like Europe’s biggest pant wall, the most extensive menswear collection in the region, a water bottle personalisation station, and a striking staircase light feature that shifts in colour throughout the day.
Beyond retail, lululemon has built a strong community presence in London over the past 11 years, and this new flagship continues that mission. Designed as a hub for connection, the space aims to foster engagement through local activations, fitness experiences, and grassroots events that bring people together through movement.
To mark the grand opening, lululemon is rolling out a week-long celebration packed with exciting activations. Visitors can expect a newsstand takeover with DJ sets and exclusive lululemon newspapers, surprise performances from lululemon Ambassadors, including Olympic gold medallist in Men’s Breaking, Phil Wizard, and movement sessions at The Vinyl Factory Soho. A highlight of the week is an 8km community run, hosted in partnership with the personalised running coach app Runna, inviting 400 guests to explore the city together. The week will wrap up with a disco-house dance party, headlined by underground London DJs Don’t Fk With Disco.
The new lululemon flagship is now open at 179 Regent Street, London W1B 4JQ. Find out more right here.
