wagamama has annouced the launch of ‘soul club’, its first-ever loyalty programme, a unique platform where soul club members can redeem free menu items, exclusive content and engage with a new line up of ambassadors.
By downloading the soul club app, guests kick off a journey to redeem mouth-watering sides and mains with a bowl of edamame claimable instantly. For every visit, guests receive a stamp in their digital stamp-book, inspired by the Japanese tradition of hanko stamps.
Visits and food on the house might seem like your typical scheme, but, upon download, members will discover a full feed of content, with a constantly evolving stream of recipe and foodie videos.
The content is brought to you by a line-up of senior wagamama chefs and introduces its founding members: social media star and podcaster, GK Barry, culinary expert and vegan blogger, Alfie Steiner and food entrepreneur and supper club sensation, Rahel Stephanie. These ambassadors will support in hosting supper clubs, recipe and cooking videos on how to make wagamama classics and other content series which will appear in the soul feed.
As guests level up, members gain access to exclusive supper clubs and cooking classes hosted by wagamama’s long-standing executive head chef, Steven Mangleshot and soul club collaborators.
wagamama VIPs are given VIP treatment, as level three members also enter a draw to win premium monthly merch drops. Little gifts are set to surprise and delight members along the way, including the £1,000 big birthday draw and secret menu items, accessible only through membership.
Chief Marketing Officer at wagamama, Kay Bartlett says,
“Launching soul club is an opportunity to thank our guests through wagamama’s ultimate love language, food. We are enamoured by the love and support we receive from guests and relish the chance to reward our benches’ biggest fans, as well as connecting with guests in a totally new and more personal way.”
She continues, “We have creatively challenged ourselves to launch a world, which invites wagamama into the pockets of members in the most valuable way possible. Working with exceptional talent and creators to showcase delicious recipes so that even if you can’t visit wagamama as often as you like, you can still enjoy food that hits your soul with a bang at home.”
Soul club is not the only new addition to wagamama’s benches, as they recently announced the introduction of brunch, available from 8:30am to 11:30am in 22 select locations nationwide, starting Wednesday 17th July.
Guests can expect to see waffles with a choice of either a savoury classic katsu sauce or sweet miso caramel vegan ice cream with rich toffee sauce. Spicy eggs Seoul style, teriyaki mushrooms and ‘morning baos’ with fillings such as bacon, sausage, vegan bacon and vegan sausage. For extra crunch, sides include crispy corn fritters and bold bang bang hash browns. This new offering is set to elevate morning dining experiences, bringing the unique flavours of wagamama to guests earlier than ever before.
Join the Soul Club Community
Guests can download the app and join the soul club community to enjoy these incredible benefits and experiences. soul club is available to download from the app store on both iOS and Android.
