Level Up Your Skin Regime with New Nivea Men Anti-Age Power Range

Nivea Men has extended its line to feature a range of men’s anti-ageing products that harness the superhero powers of breakthrough technology LUMINOUS630, achieving younger looking skin in as little as two weeks.

Notable for becoming one of the first brands to introduce male-grooming products specifically formulated to tackle hyperpigmentation, Nivea uniquely utilises LUMINOUS630 technology in this new range, skilfully developed by a team of skincare experts and designed to work at a cellular level.

Ageing not only means changes in skin texture, but also shifts in our skin tone and appearance of dark spots. Research from Nivea Men shows 90% of men feel judged for their personal appearance, highlighting a key confidence concern amongst men, with external factors such as acne, sunlight, and even shaving routines impacting how they feel in their skin.

The breakthrough LUMINOUS630 technology is at the core of the new anti-age range, offering younger-looking skin by fighting wrinkles and targeting age spots. It effectively blocks the enzyme tyrosinase’s process, preventing those familiar dark patches of skin from appearing – thus visibly reducing dark spots in size, colour intensity and number. And combined with trusty ingredient Hyaluron, a powerful cell-activating ingredient, the formulation penetrates the innermost layers of skin, promoting cell turnover and deep 24-hour moisture.

The hero product is the Nivea Men Anti-Age Power 2In1 Serum (£23.99 for 30ml), which contains the highest concentration of LUMINOUS630. It provides a targeted approach to the reduction of wrinkles and diminishment of dark spots. For prevention, the Nivea Men Anti-Age Power 2In1 Moisturiser with SPF30 (£21.99 for 50ml) is the ideal routine addition for all-over protection, containing both hyaluronic acid and SPF30 to prevent sun-induced skin ageing.

The result? Revived and rejuvenated skin with an instantly refreshed look and a visibly youthful and smoother appearance. In fact, 97% of men said the product was successful in achieving “reduced first signs of skin ageing”. The duel-action formula is ultra-light, fast absorbing, and non-sticky, which is perfect for male skin, making it an easy and effective addition to the day. The range’s high-performance leads to results men can really see – taking them from looking good to looking great.

The Nivea Men Anti-Age Power Range is available in-store and online at Boots and Amazon, also available at Superdrug from October 2023.

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