In today’s digital age, NFL players have influence like never before. While millions of fans have long watched their favorite players on the gridiron, they are now able to get more of a glimpse into their lives off the field. Social media has become a vital platform for athletes to build their personal brands, connect with fans and secure lucrative endorsement deals. Big name players have grown significant followings online, a testament to their popularity in and out of the league.
1. Odell Beckham Jr. – With over 17.3 million Instagram followers, Beckham definitely leads all NFL players in number of followers. He is known for his spectacular playmaking abilities as well as his distinctive style, making him a mainstream media household name.
2. Patrick Mahomes – The Kansas City Chiefs quarterback has over 6.7 million followers on Instagram, which is no surprise considering he is widely regarded as one of the best players in the league. His on-field performances and endorsements with brands like State Farm and Head & Shoulders have also assisted in bolstering his social media presence.
3. Travis Kelce – The Chiefs tight end is a package deal with Mahomes, so of course he is not far behind with over 6.6 million Instagram followers. Kelce’s popularity off the field has contributed to these numbers, as his podcast New Heights and his relationship with Taylor Swift have made him a known figure.
4. Russell Wilson – With over 5.6 million Instagram followers, the quarterback for the New York Giants and formerly the Pittsburgh Steelers and Seattle Seahawks has long been in the spotlight. He is also married to singer Ciara and shares his kids online, all of which have put more eyes on his personal life.
5. Joe Burrow – The Cincinnati Bengals quarterback has over 4.1 million followers. His leadership in the league and early career appearance in Super Bowl LVI have contributed to his following. He also has endorsements with brands like Kroger and Body Armor which increase his visibility.
