Lewis Hamilton joined fellow lululemon ambassadors and CEO Calvin McDonald at a private media event in London celebrating the brands’ current Metal Vent Tech campaign.
“There’s real energy being back in London this week. To be here with lululemon, celebrating a collection that’s become such a core part of my routine feels really exciting.“Lewis Hamilton
Hamilton, who was announced as a lululemon ambassador earlier this year, is the current face of its campaign “No Holding Back” highlighting the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting the brand’s latest men’s training apparel, including the Metal Vent Tech franchise.
Guests experienced an immersive, meditative Slow Down Practice experience – a moment of guided reflection introduced personally by Hamilton – before listening to him in conversation with fellow lululemon ambassador Charlie Dark MBE. Together, they explored the concept of slowing down to speed up, discussing Hamilton’s personal mental and physical rituals, the role of breathwork, and how intentional movement has become a form of self-care and creativity in his life.
Charlie Dark, DJ, poet and founder of Run Dem Crew, guided a candid Q&A with Hamilton, covering topics including overcoming fear, preparing for high-pressure moments, and what progress looks like both professionally and personally. The conversation reflected shared values around presence, purpose and living with intention – core to both Hamilton’s and lululemon’s approach to performance and wellbeing.
lululemon powers the seven-time Formula 1 World Champion’s training, recovery and lifestyle needs with its best-in-class product, while collaborating on future design innovation and global advocacy work.
“I’ve always been intentional with what I wear and who I work with. lululemon didn’t just turn up with product – they came with purpose, and that’s something I really connected with”.Lewis Hamilton
