WSL FOOTBALL LAUNCHES NEW APP TO TRANSFORM HOW FANS EXPERIENCE WOMEN’S FOOTBALL

WSL Football has officially launched a brand-new app designed to bring fans closer than ever to the Barclays Women’s Super League (WSL) and Barclays Women’s Super League 2 (WSL2).

Now available to download on both the Apple App Store and Google Play Store, the platform aims to become the ultimate digital hub for supporters of women’s football in England—offering exclusive content, real-time match updates, and personalised experiences all in one place.

Built With Fans at Its Core

The app has been developed with direct input from the community. During its beta phase, over 2,000 testers helped shape its features, ensuring it delivers exactly what fans want from a modern football experience.

Among the most requested features were:

  • Live match statistics
  • Information on where to watch games
  • In-game clips
  • Match previews

All of these have been integrated into the app’s initial launch version.

Key Features Available at Launch

Live Match Stories

A first for domestic football in England, the app introduces “live match stories,” allowing fans to follow games in real time through clips and updates—from pre-match walkouts to the final whistle.

Personalised Fan Experience

Users can favourite up to three clubs and five players, unlocking a tailored feed featuring goals, highlights, and breaking news relevant to their preferences.

Enhanced Match Centre

The app’s match centre delivers real-time player and team statistics, offering deeper insights than ever before, alongside gamified elements designed to boost fan engagement.

Integrated Live Streaming

Fans can stream matches broadcast on YouTube directly within the app, accompanied by live updates that provide context and analysis throughout the game.

Fixtures and Matchday Info

Every fixture is listed in one place, complete with ticket links, travel guidance, and details on how and where to watch matches.

Exclusive Content Hub

From behind-the-scenes player features to highlights and club collaborations, the app hosts a wide range of original short-form and long-form content.

Historical Stats Coming Soon

In the coming weeks, the platform will expand to include league and player statistics dating back to 2011—making it a comprehensive archive of women’s football in England.

A Growing Digital Home for Women’s Football

The app is set to evolve further, with additional features such as enhanced gamification and new fan-driven tools already in development. Importantly, users will be able to provide ongoing feedback directly within the app, helping shape its future updates.

Ruth Hooper, Chief Marketing Officer at WSL Football, said:

“The launch of the WSL Football app represents the next step for how fans experience the women’s game. Our priority was to create something shaped by the people who love it most, so fans could have everything they want in one place. As we continue to evolve the app, we’ll keep responding to their needs and introduce new features to create the most engaging digital home for our leagues.”

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