Pocket Styler has captured the attention of gamers and fashion fanatics alike, with its groundbreaking app that bridges the gap between virtual styling and real-life expression. Already having partnered with top designers to introduce new and exclusive collections to players’ customisation options, the app allows players to delve into the world of high fashion, cultivate unique styles through their avatars, and immerse themselves in a world of limitless creative opportunities.
Currently in talks with a line-up of international fashion brands to join the gaming revolution, Pocket Styler has already worked with highly esteemed designer, David Koma for his SS23 resort collection – and now it has joined forces with Marc Cain, the esteemed German premium brand who is celebrating its 50th Anniversary this year. The real-life collaborations have demonstrated the magnitude of potential within the fashion styling market, also creating a fun and safe space to explore and experiment with new trends and styles without the financial investment.
Along with the clothing and accessories element, Pocket Styler invites players to meticulously customize their avatars, from choosing hair colour and style to nose shape and makeup selections like eyeshadow and lipstick. Premium features extend to preset hair and makeup options, along with consumables such as perfumes and facial glitter, all contributing to a diverse array of rewards and bonuses available.
The exciting collaboration with Marc Cain marks the brand’s 50th anniversary, with Pocket Styler offering players the ability to style their Avatar using pieces from the exclusive Marc Cain anniversary collection. Of course, players also have the option to purchase the virtual pieces in real life on the website and in store. The collection’s focus is on the love of leopard print and the specialised knitting expertise, with the range containing a total of 50 items including accessories such as bags, shoes and scarves. Also included in this collaboration is 50 pieces from the Marc Cain AW23 collection.
The union between Pocket Styler and Marc Cain promises to redefine the intersection of fashion and gaming, offering players an unprecedented opportunity to engage with the world of high fashion in a truly immersive and creative way. Victoria Trofimova Co-Founder & CEO of Nordcurrent comments:
“The lines between digital and physical fashion are blurring. Pocket Styler’s mission is to provide a platform for its players to experience high fashion, develop a sense of style, learn to make decisions, and make new friends. Introducing real fashion brands in Pocket Styler is a natural progression as the game evolves, and millions of players enthusiastically support it.”
The popularity of high-quality fashion styling games is on the rise, and since its launch by Nordcurrent in May 2021, Pocket Styler has rapidly become one of the leaders in the industry – one that is expected to grow to $3.1 billion by 2025. Pocket Styler has already amassed 17 million downloads since its initial launch, along with players totalling up to 20,000 hours of game time daily.