Fashion and motorsport collided in spectacular fashion this week as M&S unveiled the first-ever fashion show to take place on Silverstone’s legendary pit lane during the Formula 1 Pirelli British Grand Prix 2026.
The historic event saw 50 models walk through the working garages and pit lane against the backdrop of Formula 1 machinery, race-day engineering and one of the world’s most iconic sporting venues. The show marks a major milestone in M&S’ growing partnership with Silverstone and further cements Formula 1’s status as one of the most influential cultural platforms in the world.
With Silverstone expected to welcome around 500,000 visitors across the Grand Prix weekend and Formula 1 attracting an estimated global audience of more than 1.8 billion viewers cumulatively, the event provided a fitting stage for M&S to showcase its latest fashion collection.
Formula 1 Becomes The New Catwalk!
As Formula 1 continues its rapid rise beyond motorsport and into mainstream culture, brands are increasingly looking to engage with fans through fashion, entertainment and lifestyle experiences.
M&S’ latest activation positions the retailer at the heart of this movement. The runway show forms part of the company’s wider multi-year partnership with Silverstone Circuit, spanning major events including Formula 1, MotoGP and CarFest.
The partnership allows M&S to connect with audiences through fan zones, hospitality experiences, track events and entertainment programmes throughout the year.
More information about the partnership can be found on the official M&S website: Marks & Spencer.
Dress to Thrill: M&S’ Boldest Summer Collection Yet!
The centrepiece of the show was M&S’ latest “Dress to Thrill” edit, a fashion-forward collection designed to capture the energy and excitement of summer.
The collection blends contemporary styling with practical versatility, showcasing looks that can transition effortlessly between occasions.
Key trends included:
- Lingerie-inspired corsetry layered over classic shirting
- Tailoring paired with swimwear-inspired silhouettes
- Relaxed palazzo trousers and scarf-neck blouses
- Asymmetric lace dresses and statement skirts
- Structured denim paired with satin and lace accents
- Lightweight outerwear designed for unpredictable British weather
A colour palette of monochrome tones, soft neutrals and rich seasonal shades was punctuated by flashes of racing red—a subtle nod to the Formula 1 setting.
Motorsport Meets Modern Style
Several looks also incorporated pieces from M&S’ partnership with Atlassian Williams Racing, including the team’s Autograph performance travel collection.
Technical fabrics, performance-inspired tailoring and contemporary accessories helped bridge the gap between fashion and motorsport, creating a collection that feels relevant both on and off the track.
Among the standout pieces showcased were:
- M&S Red Jacket (£58)
- M&S Check Jacket (£36)
- M&S Leather Jacket (£280)
- M&S Swimsuit (£36)
- Body by M&S Bodysuit (£22)
- M&S Capri Trousers (£18)
- Autograph Suede Jacket (£229)
- M&S Harrington Jacket (£55)
- M&S Shirt (£49)
- M&S Smart Stretch Trousers (£28)
- Autograph Sunglasses (£25)
The collection is available now online and in stores nationwide.
Browse the full collection at M&S Fashion Collection.
Celebrity Guests Join the Celebration
The event attracted a guest list spanning fashion, entertainment and motorsport, including M&S ambassador Jodie Kidd.
Kidd appeared alongside entrepreneur and fashion personality Oliver Proudlock, both wearing pieces from the M&S and Atlassian Williams Racing collaboration.
Their appearance highlighted the growing crossover between Formula 1 culture and contemporary fashion, a trend that has accelerated significantly in recent years.
@marksandspenceruk Precision. It’s in our DNA. M&S is the Official Travel Kit Partner of Atlassian Williams F1 Team, made possible by Autograph Performance – the collection that delivers sharp style with next-level innovation. Shop online and in store now.
M&S Doubles Down on Cultural Partnerships
According to M&S Marketing Director for Fashion, Home & Beauty, Sharry Cramond, the Silverstone show reflects the retailer’s ambition to connect with audiences through major cultural moments.
The retailer has increasingly aligned itself with events that blend sport, entertainment and lifestyle, helping it reach new audiences while reinforcing its reputation for style, quality and value.
The strategy appears to be paying off. M&S was recently named the UK’s best brand for the fourth consecutive year in YouGov’s Best Brand Rankings 2026 and continues to lead perception rankings for style, quality and value.
@marksandspenceruk Toothbrush ✅ Phone charger ✅ …Hugo the cat? 🐈 From must-packs to pets, we find out the @williamsf1 team’s travel essentials.
With Formula 1 continuing to influence fashion, entertainment and popular culture worldwide, M&S’ groundbreaking Silverstone showcase demonstrates how brands are increasingly finding innovative ways to engage audiences far beyond the traditional runway.
@marksandspenceruk Born to perform. Behind the scenes on our shoot with Atlassian Williams F1 team, featuring drivers @carlossaintz55 and @alex_albon in the innovative Autograph Performance collection. Shop their podium-worthy picks online and in store.
