AlphaTheta Corporation, under its brand Pioneer DJ, announced a new workshop designed for aspiring DJs – Start from Scratch – in partnership with fabric London and DJ and KISS Fresh Breakfast Presenter Esi. The event is part of a series of sessions celebrating Black History Month and the contributions and achievements of black DJs around the world and throughout history. The FREE event will be held at fabric on Wednesday 18th October and encourages budding black DJs and persons from all communities of colour to take part – check out the sign-up link HERE now to register.
Start from Scratch invites those new to DJing to learn the basics or improve their skills and gain crucial insights into the electronic music industry. The workshops guide participants through how to use Pioneer DJ’s industry-leading equipment under the guidance of acclaimed artists, DJ schools and Pioneer DJ product experts. The special event taking place this October at fabric London will be an insightful Introduction to DJing, a two hour hands-on dive into the foundations of the skill and opportunity for attendees to give it a go. Plus, all workshop attendees will receive a free 3-month licence to the online educational platform Virtuoso, affording the opportunity to keep on crafting.
The workshop will be led by Esi who will be sharing her own story, DJ mastery and crucial industry insights. Esi has swiftly established herself as one to watch in the DJ world, racking up features across tastemaker and national broadcasters alike, including No Signal, BBC 1Xtra and Capital Xtra. Her permanent residency at KISS Fresh Breakfast sees her waking up the nation and championing Black artists every single day. Outside of the world of radio, as a DJ Esi has taken to some iconic stages including Wireless Festival and Kokom, as well as playing for global artists such as Megan Thee Stallion.
“I’m really excited to be a part of this for Pioneer DJ and Black History Month. Pioneer DJ is such an integral brand for DJs, and I loved being able to take part at the last session, meeting everyone who wanted to take their passion with music and DJ’ing seriously.”
Esi
The Black History Month-dedicated Start From Scratch is one of 50+ free events across Europe run by Pioneer DJ, as part of their commitment to increasing diversity within the DJ industry. Start From Scratch was created to support and encourage minoritised and underrepresented communities, creating a safe and productive space to nurture talent and close the gap.
“Pioneer DJ recognises both the undeniable influence of black DJs throughout the years and a real need for more diversity in the electronic music industry today. It is our responsibility to provide the tools and platforms for DJs of all communities to thrive, and from this Start from Scratch was born. We are honoured to partner with fabric London and Esi on this event for Black History Month, and commit to constantly striving for better inclusivity in the industry. We can’t wait to meet some aspiring DJs and to see where Start from Scratch takes them.”
William Dinsdale, EMEA Channel Marketing Manager
See the dates, times, and locations for all Start from Scratch workshops HERE.
