Heineken is redefining the Formula 1 fan experience once again with the introduction of the world’s first-ever season ticket for the sport — a bold move that celebrates the expansion of the brand’s decade-long partnership with F1.
Announced in São Paulo, where Heineken will resume Title Partnership of the Brazilian Grand Prix from 2027, this new chapter strengthens the brand’s bond with the sport’s global fanbase. The expanded deal also includes new title partnerships in Madrid and Silverstone, plus renewed commitments to China and Las Vegas.
A Season Ticket Like No Other
The exclusive Heineken Season Ticket offers one lucky fan (and a plus-one) access to every race on the F1 calendar — that’s 24 Grand Prix events, across 24 cities worldwide, with travel and accommodation covered. It’s a once-in-a-lifetime opportunity designed to celebrate connection, passion, and the spirit of community that fuels F1 fans globally.
Heineken awarded the first-ever pass to Brandon Burgess, a fan who attempted to attend every single F1 race in 2025 while working full-time. His dedication caught the attention of fans, media, and the Heineken team alike.
Speaking on the award, Max Verstappen, current F1 World Champion and Heineken 0.0 ambassador, said:
“What Brandon has done this season is incredible. He’s shown real commitment to the sport and the community around it. It’s only right that he receives the first-ever season ticket so he can continue sharing his passion and enjoy the sport with as many people as possible.”
Celebrating Connection and Responsible Enjoyment
Beyond the track, Heineken is using the partnership to promote its message of responsible drinking and to spotlight Heineken 0.0, the brand’s premium non-alcoholic beer. The renewed collaboration will see the launch of F1 Fanzones presented by Heineken 0.0, activations at F1 Arcade venues, and global race screenings to bring fans even closer to the action.
Heineken CEO Dolf van den Brink commented:
“This partnership is about more than sponsorship — it’s about connection. We’re thrilled to expand our work with F1, create unique experiences, and celebrate the incredible fandom that makes this sport special — all with a cold Heineken (0.0) in hand.”
What’s Next for Fans
Heineken has confirmed that another fan will have the chance to win this money-can’t-buy F1 season ticket next year through F1 Unlocked. Fans should keep an eye on Heineken’s official social channels and the F1 website for details on how to enter.
Stefano Domenicali, President & CEO of Formula 1, added:
“Heineken continues to push the boundaries of fan engagement, bringing even more excitement to spectators both at and away from the track.”
