Doritos Loaded has launched a brand-new commercial starring celebrity chef Gordon Ramsay and Formula 1 driver George Russell, bringing together two icons from worlds defined by precision, performance and intensity.
The campaign combines culinary creativity with motorsport excitement, highlighting Doritos Loaded’s growing presence within food culture and its expanding partnerships with both Ramsay and the Mercedes-AMG PETRONAS Formula One Team.
Inside the High-Speed Doritos Loaded Commercial
The commercial opens inside a Doritos Loaded food truck where Gordon Ramsay is busy creating his latest dish, the Doritos Loaded Hellfire Chicken Nachos.
As Ramsay carefully assembles the recipe, the truck suddenly accelerates, sending ingredients soaring through the air. Despite the chaos, the Michelin-starred chef remains laser-focused on crafting the perfect Doritos Loaded creation.
The action unfolds with chips, sauces and toppings suspended mid-air as the truck races through city streets. The dramatic reveal comes at the end when viewers discover the mystery driver is none other than Formula 1 star George Russell.
The spot serves as a celebration of Doritos Loaded’s connection to Formula 1 and its ambition to deliver bold, high-energy experiences both on and off the track.
Gordon Ramsay Creates Exclusive Doritos Loaded Recipes
Earlier this month, Doritos Loaded announced a new collaboration with Gordon Ramsay, who will create eight exclusive recipes designed to showcase the versatility of the brand’s signature loaded meal concept.
The recipes combine crunchy Doritos chips with fresh ingredients, proteins, vegetables and sauces, creating meals designed for fans to enjoy during major sporting and cultural events.
The first recipe to debut is the Doritos Loaded Hellfire Chicken Nachos, featuring Ramsay’s signature Hellfire sauce and showcased prominently throughout the new commercial.
The remaining recipes will be introduced across key international markets and made available to restaurant and hospitality operators.
Formula 1 Fans to Enjoy Exclusive Doritos Loaded Experiences
The partnership extends beyond the screen, with Doritos planning a range of Formula 1 fan experiences throughout the racing season.
As part of the initiative, two bespoke Doritos Loaded recipes will be created exclusively for Formula 1 fan zone food trucks, allowing racegoers to experience Ramsay’s creations while attending Grand Prix weekends.
The collaboration builds on Doritos’ official partnerships with both Formula 1 and the Mercedes-AMG PETRONAS F1 Team, further connecting the snack brand with one of the world’s fastest-growing sports.
You can learn more about Formula 1 at the official Formula 1 website.
PepsiCo Food Ventures Highlights Doritos Loaded Growth
Anshul Khanna, Marketing Vice President at PepsiCo Food Ventures, described Doritos Loaded as one of the company’s fastest-growing meal propositions.
He explained that combining Formula 1’s intensity with Gordon Ramsay’s culinary expertise created the perfect platform to showcase the product’s bold flavours and versatility.
Khanna also highlighted how the partnership allows Formula 1 fans around the world to experience recipes created by Ramsay, whether they’re watching races from home or attending events trackside.
Where Can You Buy Doritos Loaded?
Doritos Loaded is currently available through food trucks, restaurant partners and major delivery platforms.
Consumers in London, Madrid and Barcelona can already order Doritos Loaded through selected delivery services and participating restaurants.
The brand is also preparing to expand into additional European markets over the coming months, including the Netherlands, France and Germany.
For more information, visit the official Doritos website.
With Gordon Ramsay bringing culinary firepower and George Russell delivering Formula 1 star appeal, Doritos Loaded’s latest campaign successfully blends food, entertainment and motorsport culture into one high-energy experience.
As Formula 1 continues to attract new audiences worldwide, collaborations like this demonstrate how brands are finding innovative ways to engage fans beyond the racetrack while introducing bold new food experiences along the way.
