For the Love of the Game: Major sporting events driving travel this summer

Major sporting events are now inspiring Brits’ travel choices, according to the new American Express Global Travel Trends Report.

The trend is primarily being driven by Formula 1, football and tennis, all of which have been in the spotlight recently thanks to high profile TV shows.

Over half (51%) of Brits say they are interested in travelling for sporting events this year, rising to 58% amongst Millennial and Gen Z respondents.2

The report, which polled over 8,000 global respondents including over 1,000 from the UK, found that locations enjoying a sporting boost included key F1 destinations Barcelona and Miami. Paris is also on the list, which is expected see an extra 3 million visitors this summer. 3

Other top travel trends identified by American Express Travel’s 2024 Global Travel Trends Report include:

  1. Planning Big: Major, expedition-style adventures, like a trip to the Galapagos Islands or trekking among gorillas, deliver the transformative experiences that many travellers are looking for
  1. Going Solo: Travelers are takings trips alone, embracing the ease of planning and ability to tailor itineraries that are a perfect fit
  1. On a Whim: With so much of life structured and scheduled these days, people are seeking flexibility in their travel plans and leaving room for spontaneity

As the demand for travel continues into 2024, American Express provides eligible Cardmembers with exceptional travel access and experiences, including 1,400+ airport lounges through its Global Lounge Collection®; expert Travel Consultants who can build dream itineraries for everything from major trips like an expedition cruise or safari, to quick weekend getaways; benefits across global sporting experiences and venues; benefits at over 2,000+ hand-picked hotels around the world via Fine Hotels + Resorts and The Hotel Collection; and more.

The full American Express Travel 2024 Global Travel Trends Report can be downloaded here.

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