If your ideal matchday involves a little friendly competition before kick-off, Five Iron Golf has just raised the bar.
The newly opened London venue has launched 90 + 90, a new Premier League matchday experience combining 90 minutes of virtual golf with 90 minutes of live football, all from the comfort of your own private simulator bay.
And yes, there’s food and a pint involved too.
Golf Before Football? Absolutely.
With the 2026/27 Premier League season kicking off on Friday 21 August, Five Iron Golf is giving football fans a reason to arrive well before kick-off.
For £60 per person, groups can take over their own state-of-the-art simulator bay for 90 minutes, competing against friends across virtual versions of some of the world’s most famous golf courses.
Then, when it’s time for the football, the simulator transforms into a giant screen for the match.
Each guest also gets a pizza or NYC smash burger and an ice-cold pint, making the experience part golf session, part sports bar and part matchday hangout.
The timing couldn’t be better, with reigning Premier League champions Arsenal opening the new campaign against newly promoted Coventry City on Friday 21 August. The fixture marks Coventry’s return to the top flight after a 25-year absence and sees former Chelsea and England midfielder Frank Lampard take charge of a Premier League side once again.
A New Alternative to the Traditional Football Pub
Five Iron Golf’s 90 + 90 experience is designed for groups who want to make more of matchday than simply heading to the pub for kick-off.
You can compete with your mates, grab some food and drinks, then watch the game together without ever leaving your bay.
And you don’t need to know your birdie from your bogey.
Five Iron Golf positions itself as an entertainment destination as much as a golf venue, with complimentary Callaway clubs and Trackman technology allowing visitors to explore more than 200 virtual courses.
For anyone who has never picked up a golf club, the competitive element could arguably make the experience even more entertaining – particularly when you discover which member of your group is secretly terrible at golf.
What Is Five Iron Golf’s 90 + 90 Experience?
The concept is pretty straightforward:
90 minutes: Play virtual golf in your own simulator bay.
90 minutes: Watch the Premier League match on the same giant screen.
Plus: A pizza or NYC smash burger and a pint per person.
The experience requires a minimum of three people and costs £60 per person.
Five Iron Golf has also introduced a shorter option for those who want to squeeze in some golf before the match.
Bay, Burger, Beer
Priced at £40 per person, Bay, Burger, Beer includes an hour in a simulator bay, a burger and a pint, with live football available on screens around the venue.
It’s essentially the express version of 90 + 90 – ideal if your group wants to get competitive before settling in for the game.
Inside Five Iron Golf London
Located at 1 Finsbury Avenue in Broadgate, just moments from Liverpool Street Station, Five Iron Golf opened its first UK venue in July.
The 6,900-square-foot space features eight Trackman golf simulators, a full-service bar and restaurant, plus screens showing live sport including Premier League football and Formula 1.
There are also golf lessons, leagues, events and social sessions designed for players of all abilities.
The brand originally launched in New York in 2017 and has since expanded to more than 40 locations internationally, with London serving as the first step in plans to open 10 venues across the UK.
The Perfect Matchday for Golf and Football Fans
Five Iron Golf’s latest launch taps into something increasingly popular in London’s social scene: experiences that combine sport, food and entertainment rather than relying on one activity alone.
For football fans, it offers a chance to turn matchday into a full afternoon or evening out. For golfers, it’s an opportunity to combine a few competitive rounds with some of the biggest fixtures in the sporting calendar.
And for everyone else? There’s pizza, burgers, drinks and football.
You can find out more about Five Iron Golf and book a simulator bay via the official Five Iron Golf UK website.
Five Iron Golf 90 + 90: £60 per person, minimum three people. Includes 90 minutes of virtual golf, 90 minutes of live football, a pizza or NYC smash burger and a pint.
Bay, Burger, Beer: £40 per person.
