Disney fans, collectors, and lovers of all things cute will be rushing to Soho this weekend, as Disney YuYus, the latest collectible companions from Disney, are finally making their London debut. The immersive three-day pop-up boutique will treat visitors to an exclusive first look ahead of their wider launch in an exclusive space full of themed treats, photo opportunities, and pastel charm.
The characters reimagine beloved Disney favourites in fluffy, animal-inspired outfits, transformed into clip-on collectibles designed to accompany fans on everyday adventures. Guests will also be able to take part in blind unboxings, enjoy an interactive character reveal experience, and explore a series of photo-ready spaces throughout the venue.
The Boutique will also be offering visitors the opportunity to discover and purchase the new collection before it officially arrives in stores this July. And to sweeten the experience even more, YuYu-inspired desserts will also be available to purchase from Chocofruit.
Disney Consumer Products brings Disney’s world-famous characters and stories into the everyday lives of fans through toys, fashion, books, games, digital experiences, retail partnerships, and attractions around the world. The division continues to develop new ways for audiences to engage with beloved franchises, combining storytelling with innovative products and exclusive interactive experiences like the Disney YuYus Boutique.
The Disney YuYus Boutique can be found at 19 D’Arblay St, Soho, London W1F 8ED, between 26th and 28th June 2026. You can book your free tickets right here.
