Cadbury Twirl is turning chocolate into treasure with the launch of its new limited-edition Golden Dipped bar – and it is celebrating by taking over London’s famous Hatton Garden jewellery district.
Chocolate lovers are about to get a rather unusual opportunity to strike gold.
Cadbury Twirl is launching its new Twirl Golden Dipped, a limited-edition version of the much-loved chocolate bar featuring the brand’s signature milk chocolate curls and swirls covered in a layer of indulgent caramelised white chocolate.
To mark the launch, Cadbury is transforming part of London’s famous jewellery quarter into ‘Hatton Golden’ for one day only, complete with free chocolate samples and the chance to discover a very valuable surprise.
Welcome to Hatton Golden!
On Thursday 24 September, Hatton Garden will temporarily get a distinctly chocolatey makeover as Cadbury Twirl brings its golden-themed launch to the jewellery district.
The special one-day experience will take place outside Solitaire Jewellers at 8 Hatton Garden, London, EC1N 8AH, with the shopfront and surrounding area decorated with bespoke ‘Hatton Golden’ street signage.
From 10:30am until 5:30pm, visitors will be able to get their hands on free samples of the new Twirl Golden Dipped while stocks last.
And this is more than just a sampling opportunity.
Cadbury is treating the new chocolate bar like a piece of precious jewellery, with an elaborate window display designed to put the Golden Dipped firmly in the spotlight.
An 18-carat gold Twirl is up for grabs!
The centrepiece of the Hatton Golden takeover will be an extraordinary 18-carat gold-plated replica of a Cadbury Twirl.
Created especially for the launch in partnership with Solitaire Jewellers, the bespoke collectible will be displayed in the jeweller’s window inside a specially designed golden cabinet.
The cabinet itself takes inspiration from the iconic curls and swirls found inside a Twirl, with the golden bar displayed on a purple velvet cushion – giving the chocolate-inspired creation the full jewellery treatment.
But there is a chance for one lucky chocolate fan to take home their very own version.
One of the free Twirl Golden Dipped samples handed out during the event will contain a surprise: an identical 18-carat gold-plated Twirl replica.
With only two of these bespoke treasures ever created, the prize is very much a money-can’t-buy collectible.
And if you miss out on the Hatton Garden giveaway, there is still another opportunity to get your hands on one.
Following the one-day Hatton Golden experience, the exact gold-plated Twirl used in the window display will be given away to another lucky fan online through Cadbury’s social media channels.
What is Cadbury Twirl Golden Dipped?
The new Twirl Golden Dipped takes the familiar chocolate curls and swirls that have made Twirl a fan favourite and gives them a more indulgent twist.
The classic Cadbury milk chocolate is combined with a layer of caramelised white chocolate, creating a smooth and creamy coating designed to add a rich, golden flavour to the familiar Twirl experience.
The result is a limited-edition chocolate bar that looks just as fitting for Hatton Garden as it does on a supermarket shelf.
For more information about Cadbury and its latest chocolate releases, visit the official Cadbury website.
When can you buy Twirl Golden Dipped?
You won’t have to wait until the Hatton Golden event to try the new bar.
Cadbury Twirl Golden Dipped begins rolling out to major retailers across the UK from Wednesday 16 September, although supplies are strictly limited.
That means anyone hoping to get a taste will want to keep an eye out in supermarkets and other major retailers, as the new bar will only be available while stocks last.
And for those who want to try it before deciding whether it deserves a permanent place in their chocolate stash, the free sampling event at Hatton Garden offers an extra opportunity.
A golden launch for Twirl
The unusual Hatton Garden takeover is designed to play on the idea that the new Twirl is less like an ordinary chocolate bar and more like a precious treasure.
Josep Sallares, Brand Manager for Cadbury Twirl at Mondelēz International, said the combination of the brand’s signature texture and caramelised white chocolate creates a new indulgent experience for fans.
The brand also wanted the launch itself to feel equally special, leading to the decision to bring Twirl to one of London’s best-known jewellery destinations.
With free chocolate, limited-edition bars and the possibility of walking away with an 18-carat gold-plated Twirl, Hatton Golden is certainly giving chocolate fans a reason to head to Hatton Garden.
How to get a free Twirl Golden Dipped
If you’re in London on Thursday 24 September, head to:
Solitaire Jewellers
8 Hatton Garden
London
EC1N 8AH
Free Twirl Golden Dipped samples will be available from 10:30am to 5:30pm, while stocks last.
And if you’re feeling particularly lucky, keep an eye out for the golden surprise hidden among the samples.
The Cadbury Twirl Golden Dipped is available at major retailers nationwide from 16 September, while the Hatton Golden activation takes place on 24 September.
