Burger King UK is levelling up its gourmet game with the launch of The Wagyu – its most premium burger to date. Made with high quality 100% British wagyu beef and flame-grilled to perfection, the new burger is rewriting the rules by making this great-tasting beef accessible to everyone.
The Wagyu is the latest addition to Burger King® UK’s Gourmet Kings range. Gourmet Kings by Burger King UK brings together premium global flavours with the finest produce. While wagyu is renowned for its Japanese heritage, this gourmet burger is distinctly British by crossing wagyu cattle with British dairy cows, sourced from grass-fed herds across 700 UK farms.
Supplied by an award-winning British wagyu specialist renowned for its commitment to quality and sustainability, the cattle are reared with care, to help bring out their famous marbling, resulting in exceptional flavour.
The new burger is made from deliciously seasoned, 100% British wagyu beef, flame-grilled to perfection to take the rich, tender wagyu to the next level. Topped with sweet, caramelised onions, pink pickled onions, peppery rocket, crispy onions and a creamy layer of caramelised onion mayo, served in a soft, seeded brioche bun – this is a burger guests won’t find anywhere else.
Burger King UK is not just flipping the script on burger perfection but also on traditional chef endorsements with a new campaign, ‘Not Made By Gordon’. The campaign playfully showcases the chef’s humorous attempts to get in on the burger he wishes he had made.
Forget your typical chef-approved partnership; this campaign is all about Ramsay being consistently encouraged out of the kitchen. It’s a bold and disruptive move that sends a clear message: the burger is so good, it tastes like it could have been made by a world-class chef.
To mark the launch, Gordon Ramsay even surprised fans with a special appearance at Burger King® UK’s Strand restaurant. Lucky guests got to be the first to try The Wagyu – and have a once-in-a-lifetime encounter with the chef himself.
Gordon Ramsay says of The Wagyu: “Take it from me, The Wagyu tastes flaming great and anyone trying it will be able to taste the gourmet quality of the beef… which is so important for any great burger. It’s amazing to see how Burger King UK have made wagyu so accessible to the public, and I absolutely love how the product celebrates the best of British beef farming.”
Christian Binney, Director of Food Development at Burger King UK says: “The Wagyu is our most premium burger to date and a true innovation that delivers gourmet flavour to our guests nationwide. From the dedicated farmers raising wagyu herds, to our restaurant teams perfecting the flame-grilled taste, it has been crafted with expertise at every stage. And when Gordon Ramsay himself says he wishes he made your burger, you know you’re onto something special – having him involved really is exciting for us.”
The Wagyu is available nationwide from today, for a limited time only. Guests can head down to their local Burger King from today to try it for themselves.
Also available to order exclusively on delivery through Deliveroo until September 22nd then available across all delivery partners from 23rd September.
