It’s time to bean bag some joy into homes across the UK, as Greggs has officially announced the launch of its first ever official homeware collection, just in time for cosy season. In a deliciously unexpected collaboration, between leading food-on-the-go retailer Greggs, and interiors specialist icon, the six-piece range will drop this Thursday 11th September and will be available exclusively online via beanbagbazaar.co.uk.
The one-of-a-kind range comes after a weekend of speculation from Greggs fans who have been spotting posts of giant bakes and sausage rolls in unusual places across social media, sparking a wave of curiosity and excitement amongst many eagle-eyed followers…
In a move that’s set to unlock maximum comfort levels, the quirky collection blends Greggs iconic menu items including the nation’s favourite Sausage Roll, delicious Steak Bake and iconic Vegan Sausage Roll, with icon’s comfort-first design – creating a mouthwatering collection that’s not just “merch”, but a lifestyle.
The launch follows emerging trends amongst Gen Z with 26% swapping out stiff armchairs for cosy bean bags, and 46% revamping their living and work spaces more often than they change their phone case. So whether it’s giving a living room a tasty makeover, injecting some fun into the office break room, or baking a bit of comfort into Sunday morning debriefs on your flat mate’s bedroom floor – Greggs fans can spread out and relax on their savoury faves.
In a collection that’s guaranteed to turn heads – from flat mates to co-workers, there really is an item for every Greggs fan. The Greggs Bag, Steak Bake or Vegan Sausage Roll cushion are perfect for adding some tasty flair to any lounging nook – perfect for snacking, snoozing or scrolling in style.
The Greggs Recliner Bean Bag (Gaming Chair) is set to level-up any game-cave or bedroom, and with built in pockets, it’s perfect for stashing away Greggs treats for when pausing is just not an option.
For those looking for something unmistakably Greggs, the XL Sausage Roll Bean Bag (coming in at a whopping 1.5 metres long…) and the XL Steak Bake Bean Bag (coming in even bigger at nearly 2 metres of plush perfection…) will have you lounging like the true Greggs legend you were born to be.
The full, and undeniably unique, collection features:
Greggs Bag Cushion, £19.95
Reminisce about the good times (like when you had a Greggs in your hand) thanks to the replica savoury bag design, crafted with matt-finish water-resistant fabric.
Greggs Steak Bake Cushion, £19.95
Long the backbone of Iconic British cuisine, now the Steak Bake can be the star of your favourite armchair too. Finally!
Greggs Vegan Sausage Roll Cushion, £24.95
Make a pastry-loving statement in your home decor with this fun and frankly iconic Greggs Vegan Sausage Roll Cushion.
Greggs Recliner Bean Bag (Gaming Chair), £59.95
Give into temptation and melt into the recliner’s comfortable shape with a perfectly squishy cushion and high back for support.
Greggs XL Sausage Roll Beanbag, £69.95
The nation’s favourite and tastiest Sausage Roll has been immortalised in an amazing bean bag cushion. This delicious looking floor cushion can be used as a single-seat or two-person seat.
Greggs XL Steak Bake Bean Bag, £89.95
Recline and relax to your heart’s content on this super-size floor cushion, or shuffle up because there’s plenty of room for two. Finally, a Greggs you won’t mind sharing!
A Greggs spokesperson, said: “We’re excited to be venturing into the world of homeware for the first time, and partnering with icon to launch our limited-edition Greggs Icons range. From cushions, to gaming chairs to XL bean bags, it’s a fun and unique collection that’s guaranteed to turn heads!”
Icon spokesperson said: “Partnering with Greggs on this idea made perfect sense – two North East icons coming together to create an iconic range for your homes. We’ve always believed comfort should have personality, and this limited-edition collection proves it. From XL bean bags to gaming chairs and cushions, it’s where culture meets comfort, and that should always come with a smile. Turning steak bakes and sausage rolls into home comforts? Yes please. That’s exactly the kind of fun we’re here for.”
