Ice cream lovers are in for a treat as Ben & Jerry’s launches its indulgent new Cookie Dough Sandwich alongside a nationwide pop-up tour offering free dessert-inspired meal deals across the UK.
The iconic ice cream brand is giving the traditional British meal deal a sweet makeover, replacing basic sandwiches and crisps with a cookie dough-packed menu designed to transform lunchtime into something far more exciting.
The launch celebrates the arrival of the new Cookie Dough Sandwich — a thick slab of Ben & Jerry’s famous cookie dough ice cream sandwiched between two buttery cocoa and vanilla marbled cookies.
What’s Included In The Ben & Jerry’s Cookie Dough Meal Deal?
Forget soggy sandwiches and bland snacks. Ben & Jerry’s has created a dessert-first meal deal featuring:
- The NEW Cookie Dough Sandwich
- Cookie Dough bites as the “crisps”
- A Cookie Dough milkshake as the drink
The limited-edition meal deal will be handed out free from the famous Ben & Jerry’s Scoop Van as it travels across three major UK cities this May.
Where To Find The Ben & Jerry’s Scoop Van
Fans can grab a free Cookie Dough meal deal at the following locations:
London
Finsbury Avenue Square
Wednesday 20th May and Thursday 21st May
11:30am – 2pm
Birmingham
Victoria Square
Tuesday 26th May
11:30am – 2pm
Manchester
Spinningfields Square
Wednesday 27th May
11:30am – 2pm
The activation is part of Ben & Jerry’s mission to inject more joy into everyday routines and celebrate the nationwide release of the new frozen treat.
Ben & Jerry’s Says Lunchtime Needed A Shake-Up
Speaking about the launch, Lucy McManus, Brand Manager at Ben & Jerry’s, said the campaign is all about making lunch breaks more exciting.
She explained that the brand wanted to create a meal deal people would genuinely look forward to eating, especially during the midday slump.
The new Cookie Dough Sandwich also continues the company’s focus on responsibly sourced ingredients. According to Ben & Jerry’s official website, the sandwiches are made using Fairtrade-certified sugar, cocoa and vanilla, alongside eggs from free-range hens.
Where To Buy The New Ben & Jerry’s Cookie Dough Sandwich
If you can’t make it to one of the Scoop Van locations, the new Cookie Dough Sandwich is now available at retailers nationwide.
You can learn more about the launch and product availability via the official Ben & Jerry’s UK website.
