Balenciaga has officially announced a high-profile new collaboration with the National Basketball Association (NBA), merging luxury fashion with the cultural impact of professional basketball. The BALENCIAGA I NBA COLLABORATION launches today, January 15, 2026, as a limited-edition capsule available in select Balenciaga stores worldwide and online via Balenciaga.com.
The exclusive release spans ready-to-wear apparel, footwear, accessories and small leather goods, designed for all genders and rooted in the Maison’s signature silhouettes. The partnership continues Balenciaga’s long-standing tradition of unexpected collaborations with globally influential cultural institutions.
Balenciaga and the NBA: Where Fashion Meets Sport
Creative Director Pierpaolo Piccioli described sport as a powerful unifier, stating that athletics represent “excellence, integrity, and respect,” while bringing people together under shared goals and discipline. That philosophy is reflected throughout the collection, which places the human body and movement at its core — a central pillar of Balenciaga’s design identity.
Founded in 1946, the NBA is a professional basketball league comprising 30 teams across North America, widely recognised as home to the world’s greatest basketball players. By collaborating with the league, Balenciaga taps into basketball’s global cultural reach while reinterpreting it through a luxury fashion lens.
Inside the BALENCIAGA I NBA Collection
The capsule features basketball-inspired staples elevated through premium materials and Balenciaga’s bold proportions. Items include:
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Long- and short-sleeved T-shirts
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Tracksuits
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Varsity jackets and coach jackets
These pieces are crafted using leather, nylon satin, regenerative cotton poplin and Japanese denim, blending sportswear functionality with high-fashion craftsmanship.
Each design is marked with the number 10 (le dix) — a reference to 10 Avenue George V in Paris, the historic home of the Maison Balenciaga.
Colour Palette and Iconic Branding
The collection’s core colour palette of electric blue, scarlet and white draws direct inspiration from the iconic NBA logo, originally designed in 1969. These shades are paired with black, a colour long associated with Balenciaga’s heritage and modern identity.
Branding plays a central role, with the NBA logo appearing alongside Balenciaga’s distinctive typography, reinforcing the fusion of elite sport and luxury fashion.
Availability and Where to Buy
The BALENCIAGA I NBA COLLABORATION is available now as an exclusive, limited-edition release at select Balenciaga stores and online at Balenciaga.com.
To explore the NBA’s history and global impact, visit the official NBA website.
