As the Easter holidays approach, many UK parents are already preparing for the inevitable chorus of “I’m bored!” echoing through their homes. According to new research from Asda, the struggle to keep kids entertained is very real—and it peaks right in the middle of the school break.
The Easter Holiday Boredom Crisis
The study reveals that a huge 87% of parents find it difficult to keep their children occupied, with nearly half (46%) saying the pressure reaches its peak during the Easter holidays. In fact, 82% admit the two-week break is a genuine challenge.
There’s even a precise tipping point: 1pm on day five, when the novelty wears off, snacks are gone, and boredom officially sets in. From there, kids reportedly say “I’m bored” an average of six times a day—adding up to a staggering 84 times before school resumes.
Unsurprisingly, limiting screen time only adds to the stress, with 67% of parents saying it’s a constant battle.
Why Easter Egg Hunts Still Reign Supreme
Despite the challenges, one tradition continues to dominate: the Easter egg hunt. Over a third (36%) of families rely on it as a go-to activity—but it’s not always as easy as it sounds.
- 76% of parents struggle to find good hiding spots
- 80% have had to re-hide eggs (on average three times!)
- 64% wish they had expert tips to make hunts more engaging
Expert Easter Egg Hunt Tips from Paul Gorton
To help parents level up their Easter game, Asda has teamed up with former The Traitors contestant Paul Gorton, dubbing him the brand’s “Eggs Operations Officer.”
Drawing on his strategic mindset, Gorton has shared clever tactics to transform a simple egg hunt into a longer-lasting, boredom-busting experience:
- Think Like a Strategist
Hide eggs so they blend into everyday surroundings rather than placing them in obvious spots. Subtlety is key.
- Divide and Conquer
Split your home or garden into zones and guide kids through one section at a time to keep the hunt structured and engaging.
- Use Decoys
Start with easy wins to build excitement—then ramp up the difficulty with more cleverly hidden eggs.
- Keep It Dynamic
Move a few eggs mid-hunt to keep things unpredictable and exciting.
- Fake the Finish
Let kids think the hunt is over—then reveal a few hidden extras to reignite the fun.
Budget-Friendly Easter Activities on the Rise
With the cost-of-living still a concern, many families are opting for low-cost ways to stay entertained.
- 27% struggle with added holiday costs
- 25% say school breaks put pressure on their budget
- 52% are planning a more budget-friendly Easter this year
Instead of expensive days out, parents are turning to simple, nostalgic activities at home or nearby.
Popular Low-Cost Easter Activities Include:
- Board games (38%)
- Baking cupcakes (36%)
- Day trips with packed lunches (32%)
- Movie marathons (29%)
- Pizza-making at home (29%)
- Reading and crafts like egg decorating
These activities not only save money but also encourage quality family time.
Free Easter Fun at Asda
To help families stretch their budgets further, Asda is offering a free in-store Easter Bunny hunt, where children can search for hidden letters spelling “BUNNY” while parents shop.
You can find more details on the official Asda website here: https://www.asda.com
This initiative is part of the retailer’s wider push to provide affordable, family-friendly experiences during the holidays.
Easter doesn’t have to mean expensive days out or constant stress. With a bit of creativity—and a few clever tactics—parents can turn simple activities into memorable experiences.
Whether it’s mastering the art of the Easter egg hunt or rediscovering classic at-home fun, the key is keeping things engaging, affordable, and just a little bit strategic.
