ADIDAS BY STELLA MCCARTNEY UNVEIL TRUE NATURE COLLECTION

Adidas by Stella McCartney have unveiled the debut drop within its Spring / Summer ’23 campaign and collection, TRUE NATURE, blending sport and style through weather satellite inspired prints and renewable materials.

Paying homage to the great outdoors, the new collection provides a distinct embodiment of the vastness and beauty of nature from above. Hero pieces capture a contemporary take on Earth and weather satellite images, alongside conceptual contours, and ley lines of maps. Available in bold hues of blue and green to mirror the natural landscape, the tactical silhouettes can be layered for versatility and freedom to move outside.

Giving a voice to the next generation, key pieces in the capsule are also adorned with a typography print featuring wording from the adidas by Stella McCartney manifesto.

With phrases including ‘not a reset, but a restart’ and ‘no compromise’, the design symbolises the next generation’s quest and is inspired by the contrast between graphic lettering and ocean weather prints – as seen on the Scuba Shorts.

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